“The new SEAT Ateca plays a key role in our new brand strategy. The Ateca is kick-starting the largest product offensive in the history of SEAT.” These were the words of SEAT Executive Committee Chairman Luca de Meo during the launch of SEAT’s first SUV in 2016.
SEAT UK is celebrating its best ever sales record by selling 62,863 cars in 2018 – 12% more than in 2017 (56,130). The figures mean the brand has also been the fastest growing car manufacturer in the UK for two consecutive years.
Classic songs provide more of a mood-boost for drivers than modern day hits, according to a nationwide survey by car manufacturer, SEAT UK*.
The SEAT UK Press and PR team is back to full strength as Holly Williams has returned to her role as Media Relations Manager. Holly, who has spent the past year on maternity leave, will job share with Laura Margott, who has covered the role admirably over the past year.
As the UK enters a cold snap, SEAT has drawn up its advice and recommendations for greater comfort and safety when driving in cold weather.
SEAT UK is launching a thought-provoking new brand campaign – ‘Because them, us’ – a rallying cry to positively defiant consumers that breaks the mould of traditional motoring adverts.
2018 has been an exceptional year for SEAT. In the past 12 months, SEAT saw the birth of CUPRA, the company’s first sub-brand, and the launch of the Tarraco, the brand’s new flagship model.
With a year to go before it makes its race debut, development of the e-Racer continues, as head of engineering at CUPRA, Xavier Serra, examines the bones of this car and its main components.
The SEAT factory in Martorell, which this year celebrates its 25th anniversary, reached another milestone in 2018 by exceeding the figure of 10 million vehicles produced.
The recently launched SEAT Tarraco SUV could be a life-saver for cyclists, packing technology which can detect and alert the driver to a potential collision.
The CUPRA brand, born from SEAT’s award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, constructed through passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present.
JAC Volkswagen Automotive Co., Ltd. held a groundbreaking ceremony for the New Energy Passenger Vehicle Project R&D Centre located in Hefei, Anhui Province.
SEAT has now opened for ordering on its first large SUV and new flagship model, Tarraco. The seven-seater, which sits above Arona and Ateca to complete the Spanish brand’s SUV line-up, is attracting attention with its high level of standard spec: metallic paint, 17” Alloys, DAB, alarm and Full Link for just £28,320 OTR.
SEAT is a step away from reaching the highest sales volume in its 68-year history.
It’s seven in the morning in a location near the Arctic Circle. Gonzalo Giménez, the head of Brakes and Active Safety Systems at SEAT, checks the weather forecast in the hope that the day will at least be sunny as the outside temperature stands at 25 degrees below freezing.
SEAT has been acknowledged as a leader in digital transformation by a study carried out by the prestigious British daily the Financial Times.
SEAT today signed a Memorandum of Understanding with Volkswagen Group China and Anhui Jianghuai Automobile Group Corp., Ltd (JAC).
The CUPRA e-Racer Concept, the world’s first all-electric touring car, has continued its prize-winning streak, taking the top honour in the Conceptual Transportation category of the influential 2019 German Design Awards.
Essential safety elements that are also a key design aspect of every model, headlights are to a car as eyes are to a face. More than three years of close collaboration between designers and engineers go into creating the lights of a car.
Rizzle Kicks’ Jordan Stephens and Love Island’s Dr Alex George have opened up about their challenges tackling mental health in a new podcast recorded by SEAT and #IAMWHOLE.
SEAT’s biggest product offensive reaches its climax with the introduction of the brand’s new flagship model, the Tarraco.
SEAT UK put mental health awareness in the driving seat last night, supporting charity gig Music 4 Mental Health by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models.
SEAT is presenting its innovations that will contribute to enhancing the future of urban mobility at the Smart City Expo World Congress, which is being held in Barcelona from November 13th to 15th.
The car that launched SEAT is celebrating its 65th anniversary this year. The SEAT 1400, a luxurious and elegant saloon, marked the beginning of the brand’s story and formed the platform for its future success.
They used to call their friends from their home phone, but now they use latest generation smart phones.
With just two months left before 2018 comes to a close, SEAT sales continue to post record growth. Between January and October, the company sold 449,000 vehicles worldwide, which is 13.7% more than in the same period of 2017 (395,100).
As cities continue to grow, achieving efficient mobility has become one of the major challenges that institutions and carmakers have to tackle.
It’s only been two months since Ducati Team riders and CUPRA ambassadors Jorge Lorenzo and Andrea Dovizioso drove the brand’s TCR for the first time.
The CUPRA brand, created from SEAT’s award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present.
The new era of touring car competition has officially started today – WSC Technology has presented the eTCR series, the first ever electric, multi-brand touring car championship that will kick off in 2020.
To ensure its car seats remain comfortable and sturdy after thousands of kilometres and extreme use, SEAT employs a team of engineers to sit down all day.
For the first time in about 20 years, Volkswagen’s Wolfsburg plant is producing a model of another Group brand: the SEAT Tarraco.
CUPRA Ateca – the first model to be launched under the new brand – has opened for UK buyers to order. A unique model in the market, CUPRA Ateca offers the highest performance of any SUV available outside of premium manufacturers.
Barcelona-based car maker SEAT used 5,000kg of clay to create the final, life-size model of its biggest ever car, the new 7-seat Tarraco SUV.
As CUPRA engineer Xavier Serra, mechanic Jordi Martí and race driver Jordi Gené test the CUPRA e-Racer ahead of its expected debut in ETCR (Electric Touring Car Racing series) in 2020, they’re learning how the electric racer has completely changed the way the CUPRA racing team does its work.