After captivating car lovers of the world at the Geneva International Motor Show 2019 with the premiere of the CUPRA Formentor, CUPRA went back to the garage for the official presentation of its management team.
CUPRA has put its new e-Racer – the first 100% electric touring car in the world – through its latest gruelling environmental test, running the stunning electric racer in the wintry -10 degree weather of the Andorran ski slopes.
The creation process of a concept car – a design exercise that shapes the guidelines for future development – raises hundreds of questions and requires hours of sketching, hundreds of renders, narrowing down ideas and fresh starts.
CUPRA is marking its first anniversary by taking the covers off its most stunning, dynamic and eye-catching vehicle yet, the CUPRA Formentor concept car.
With a year to go before it makes its race debut, development of the e-Racer continues, as head of engineering at CUPRA, Xavier Serra, examines the bones of this car and its main components.
It’s only been two months since Ducati Team riders and CUPRA ambassadors Jorge Lorenzo and Andrea Dovizioso drove the brand’s TCR for the first time.
‘Where there’s a will, there’s a way’ is the motto of racer Laia Sanz, a premise of courage and effort she follows to the letter both while training and competing.
We’re used to seeing them racing on their motorcycles and taking corners with their knee grazing the asphalt but Andrea Dovizioso and Jorge Lorenzo swapped two wheels with four when sampling the CUPRA TCR .
CUPRA welcomes a brand new experience to the world of motorsport ' the E TCR series, the first ever electric, multi-brand touring car championship.
After its official reveal a few days ago in Barcelona, the 2018 Geneva International Motor Show will be the perfect backdrop to present the CUPRA brand to the international public.
Today, SEAT has announced the launch of CUPRA, a new brand with its own distinct identity. The announcement was made at an exclusive event held today in Barcelona, where the new brand's first model was revealed, the CUPRA Ateca.