SEAT FLEET WEBSITE ENHANCEMENTS DELIVER COMPREHENSIVE REVAMP AND NEW TOOLS

  • SEAT website saw unprecedented growth of 39% in 2019 as brand seeks to become a ‘go to’ destination for trustworthy information on fleet
  • Fleet managers and company car drivers to benefit from wealth of new information on seat.co.uk/fleet-cars/business/seat-for-business
  • New tools and ‘Knowledge Zone’ incorporating explainer videos provide fleet decision-makers and drivers with key know-how across vital areas of fleet including EV
  • Enhanced website architecture enables users to locate information they need more quickly
  • Evolution of website arrives after significant changes to VED and BiK rates in April and aims to make purchasing a SEAT as frictionless as possible for fleets

Milton Keynes, 28 April 2020. SEAT UK has revamped its fleet website to provide comprehensive information for fleet managers and company car drivers after seeing 39% growth in web traffic in 2019.

With the aim of building a reputation as a trusted, ‘go to’ destination for fleet information, the new fleet section of the SEAT website is designed to simplify the decision-making process, providing users with vital information – including explainer videos and useful tools – about key fleet topics, the model range and SEAT Fleet initiatives.

As well as details specific to fleet managers and their drivers, the new ‘Knowledge Zone’ gives essential insights into subjects including P11D value, Total Cost of Ownership, CO2, grey fleet, Benefit in Kind tax and electric vehicles. The site now also features a topical news hub with regular updates.

The enhancements arrive after the government made significant changes to VED (Vehicle Excise Duty) and BiK (Benefit in Kind) rates in April and aims to make purchasing a SEAT as frictionless as possible. The additions also represent another example of SEAT’s easymove philosophy, to simplify the decision-making process and ownership experience.

Helping fleet managers and company car drivers find the right SEAT for them, the site also boasts new tools including Total Cost of Ownership (TCO) and Company Car Tax calculators, which give accurate, real-world ownership and tax costs for any vehicle.

As the industry rapidly evolves and the choices on offer grow, the new EV section aims to help businesses assess whether electric cars are right for their fleet. The new content will help companies looking to transform their fleets and potentially adopt EVs.

With comprehensive information now available to fleets, when users know which models may suit them best, they can also organise a four-day test drive across the entire SEAT product line-up.

SEAT UK Head of Fleet, Craig Cavanagh, commented: “Locating honest and accessible information is not always easy when it comes to fleet purchases. Whether you’re an experienced fleet manager evaluating which manufacturers to include on your fleet policy or a company car driver looking for the right vehicle and wanting to understand how much it’ll cost, we provide all the essentials and then some in a simple format.

“As well as covering many of the fundamentals of fleet and offering useful calculators, we also provide detail across key topics that’ll impact buying decisions – this should help simplify the process whatever the user’s knowledge base.”

For more information on SEAT fleet, visit www.seat.co.uk/fleet-cars/business/seat-for-business.html, call 0800 975 7844 or email businesscentre@seatfleet.co.uk.

ENDS

Notes to editor:

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 80% of its vehicles, and is present in 80 countries on all five continents. In 2019, SEAT sold 574,100 cars, the highest figure in the history of the company.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362; jodie.davies@seatcars.co.uk

Sam Mercer, Product Affairs Manager
01908 548069, 07557 597181; sam.mercer@seatcars.co.uk

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608; laura.margott@seatcars.co.ukpressevents@seatcars.co.uk 

Craig Jones, Press Fleet Manager
01908 548 364; 07827 978 411; craig.jones2@seatcars.co.uk 

www.seatpress.co.uk

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