Martorell, 06/11/2019. SEAT is strengthening its commitment to urban mobility and breaking into the motorcycle market with the presentation of the SEAT eScooter concept.
The company will sell its own fully electric, 125cc-equivalent motorcycle, with the official presentation taking place at the Barcelona Smart City Expo World Congress on 19th November.
The new SEAT eScooter concept forms part of the company’s urban mobility strategy, which focuses on offering sustainable solutions for cities.
SEAT announced it would spearhead the Volkswagen Group’s micromobility strategy at Mobile World Congress earlier this year. This strategy also includes the SEAT Minimó concept car as well as the SEAT eXS Kickscooter powered by Segway which was presented at the 2018 Smart City Expo.
SEAT President Luca de Meo stated that “the constant growth of large cities makes achieving efficient mobility one of the main challenges to overcome. Today we are taking a further step in our urban micromobility strategy by confirming the launch of the first eScooter in the history of the brand.”
Barcelona has the most motorcycles per capita in Europe and has a long-standing affinity with two-wheeled vehicles. For this reason, SEAT will develop this concept in collaboration with Barcelona-based electric motorcycle maker Silence, and it will be sold to both private customers and sharing fleets.
Democratising electric, sustainable mobility
SEAT is in the process of becoming a mobility services provider that goes beyond just manufacturing vehicles in an effort to respond to one of the major mobility trends of the future: the collaborative, shared, sustainable economy. In this sense, the company already offers carsharing services through Respiro, and in addition is selling the SEAT eXS KickScooter powered by Segway, which is available for sharing services through the start-up UFO as well.
Furthermore, SEAT presented the SEAT Minimó concept car at Mobile World Congress, a 100% electric vehicle that combines the best of a car and a motorcycle and is designed to adapt to the mobility platforms that are going to shape the future of driving in cities.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports the 80% of its vehicles, and is present in 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest figure in the 68-year history of the brand, posted a profit after tax of 294 million euros and a record turnover of close to 10 billion euros.
The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and soon the Mii electric production will start in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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