• The carmaker sold 42,100 cars in August, breaking the record set in 2018
  • This year SEAT has delivered 411,600 vehicles, the highest figure in its history
  • UK sales are up by 3.5% to 46,800 so far this year
  • CUPRA sales have increased by 70% year-to-date
  • The CUPRA Tavascan and the SEAT Tarraco PHEV will be the brands’star attractions in Frankfurt

Martorell, 06/09/2019. SEAT sales continued to rise in August. The effect of the WLTP procedure, which led to a sharp rise in registrations in Europe in August 2018 and an overall decrease in the market in the same month this year, did not hamper a new monthly record for SEAT.

In August, company deliveries amounted to 42,100 cars, which is 2% more than in the same month the previous year (41,200) and 41.6% higher than the figure recorded in August 2017 (29,700).

SEAT’s 2019 year-to-date figure amounts to 411,600 vehicles delivered - 7.2% higher than last year (January-August 2018: 384,000). With this result, the carmaker broke the record posted in the same period in 2018.

CUPRA* sales also continued their upward trend and rose by 70.6% from January to August to a total of 17,100 vehicles. With just four months left until the end of the year, the new brand has already greatly exceeded its sales figure recorded for all of 2018 (14,400 units).

SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths underscored that, “the August result continues the performance we have been setting in Europe in 2019: despite a difficult environment, we are increasing sales and gaining market share throughout the year. We trust our results will continue to improve and we will sustain this growth in the remainder of the year.”

SEAT’s global sales rose from January to August, mainly driven by the results in Germany, France and Italy. Germany (94,800 vehicles; +14.1%), Spain (80,000; +1.2%) and the UK (46,800; +3.5%) are still the leading markets in terms of volume. In Germany and the UK, SEAT obtained the best historic sales results up to August, and in Spain it was the top-selling brand, widening the gap compared to its competitors. France and Italy complete the list of top 5 markets, with an increase of 14.9% (24,800 vehicles) and 20.7% (18,400), respectively.

SEAT’s sustained double-digit growth in Switzerland (8,800 cars; +10.9%), the Netherlands (8,300 cars; +31.2%), Sweden (6,300; +21.8%) and Denmark (5.200; +45.2%), and achieved above market average results in Austria (15,900; +2.7%), Portugal (7,900; +6.8%) and Ireland (3,900; +9.7%). SEAT sales went up in Mexico (16,500; +6.5%) amidst a general decrease in registrations, reaching the highest volume ever from January to August.

The Frankfurt Motor Show, more electric than ever
SEAT will be participating at the Frankfurt Motor Show starting on Tuesday 10th September with a clear commitment to electric mobility. Following the announcement of the Mii electric and el-Born, SEAT’s first two fully electric models, CUPRA will present the new Tavascan concept car, the brand’s first wholly electric vehicle. In addition, the company will present the new SEAT Tarraco PHEV, the brand’s first plug-in hybrid electric SUV.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports the 80% of its vehicles, and is present in 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest figure in the 68-year history of the brand, posted a profit after tax of 294 million euros and a record turnover of close to 10 billion euros.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and soon the Mii electric production will start in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
M/ +34 646 295 296


Ezequiel Avilés
Corporate Communications
M/ +34 646 303 738


* Result integrated in SEAT’s total sales figure.

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SEAT sales continue to grow with an increase of more than 7% year-to-date

SEAT sales continue to grow with an increase of more than 7% year-to-date

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