Jun 13, 2018

  • Two days prior to Spain’s first match against Portugal, SEAT launches its first TV spot as sponsoring partner
  • The campaign features David Silva, Iago Aspas, Koke Resurreción, David de Gea, Sergio Busquets, Rodrigo Moreno and Marco Asensio

Martorell, 13/06/2018. - SEAT presents its first campaign in support of the Spanish National Football Team, two days before their first match against Portugal on Friday 15 June. The campaign is in the form of a poem that highlights Spain’s diversity by taking viewers on a journey of its streets.

“I’m a city boy. I’m a country boy. I’m a homeboy. I’m a football fan. Let’s be a part of something big”. This is one of the verses in the poem that SEAT dedicates to the Spanish National Team in a TV spot that showcases Spain’s rich diversity of people, cultures and traditions, as well as the power of football, and especially the National Team, to encourage team spirit and union.

SEAT Spain general manager Mikel Palomera pointed out that “with this campaign we want to strengthen support for the Spanish National Football Team on the eve of the competition kick off”. He also emphasised that “we want to be closer to people and remind them of the sense of unity and teamwork that the National Team promotes.”

Filmed on location in Catalonia, the Basque Country, Galicia, Andalusia and Madrid, the spot, called “Streets”, features the participation of National Team players David Silva, Iago Aspas, Koke Resurreción, David de Gea, Sergio Busquets, Rodrigo Moreno y Marco Asensio. In addition, the spot has been produced in multiple formats to adapt it to TV, print media and digital platforms.

Committed to sport
In May, SEAT announced it would be sponsoring the Spanish National Football Team until March of 2021, forming a part of the framework of the brand’s commitment to promote sporting values. The agreement includes promotional activities with players of the National Team and the status as the official car of the Spanish National Football Team.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries. In 2017, SEAT obtained an after tax profit of 281 million euros and achieved worldwide sales of nearly 470,000 vehicles.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296


Fernando Salvador
SEAT Spain
Communications Director
M/ +34 609434670