May 15, 2018

  • SEAT’s True Fleet sales results see year-on-year growth of 42%
  • Growth sustained despite market decline of 12% this year
  • Brand moved into seventh spot overall in April and is among top ten for the year-to date

Milton Keynes, 15/05/2018 – SEAT’s April and year-to-date sales results have propelled the carmaker up the market rankings, with the brand featuring in the True Fleet top ten.

SEAT has recorded soaring year-on-year Fleet and True Fleet sales growth of 14% and 42% respectively – a continuation of the Spanish brand’s record-breaking form from 2017 – despite the market seeing negative year-on-year results.

Following its biggest-ever product offensive, SEAT achieved record fleet sales figures and a raft of awards across its range, with models like the new Ibiza supermini and Arona compact crossover taking the fleet market by storm.

The brand’s True Fleet performance in April saw it break into seventh place for the month, leading to a top ten spot for the year-to-date, bolstering the upward trajectory of the last 12-months.

SEAT’s outstanding fleet performance is more impressive still on a backdrop of controlled reduction of rental volume, which in turn helped SEAT achieve industry-leading residual values and TCO (total cost of ownership).

Peter McDonald, Head of Business Sales at SEAT UK, said: “These latest results show that last year was no flash in the pan – SEAT has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark. 

“Our fleet offering has emerged as one of the most competitive on the market, with programmes including the four-day test drive scheme resonating well with fleet decision-makers, and the results of that are there for all to see.”

Alongside winning several honours for its range of vehicles, SEAT was recently named Most Improved Manufacturer of the Year, in recognition of its industry-leading fleet programme.


Notes to editors

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press & PR
01908 548 077; 07795 166 422; 

Gemma Briggs, Product Affairs Manager
01908 548 069; 07827 990 379;

Laura Margott, Media Relations Manager
01908 548 078; 07795 453 704;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

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