May 4, 2018

  • SEAT implements a new training course to sharpen senses of employees who certify the quality of cars
  • Quality department has established Sensory Training Centre
  • In the age of automation and robotics, the human element remains irreplaceable

Martorell, 02/05/2018 – SEAT has established a Sensory Training Centre to help employees in its Quality department hone their senses.

The special training course to boost sight, hearing, touch and smell has been adopted at its Barcelona headquarters – where its cars are built – to support the specialists responsible for the final inspection of vehicles before they leave the factory.

Human beings can detect more than 10,000 different smells, hear sounds with frequencies of between 20 and 20,000 Hz and distinguish millions of colours. Although the senses are largely an innate capacity in people, they can be trained to learn how to optimise them.

Despite the rise of automation and robotics across the industry, the human touch is deemed essential to maximising quality. Employees who visit the The Sensory Training Centre undertake practical exercises and training to refine their perception ability.

The role of the senses: It’s smooth and round. I’d say it’s a ball”,says one of the participants as she conducts a touch test while blindfolded. Opposite her is Álvaro Niño, the lead teacher of the course at the Quality Training Centre. The goal is to perfect their perception abilities “so they can learn how to use them when they inspect the quality of the vehicles” throughout the manufacturing process, explains Álvaro.

What does the leather smell like?: The training consists in practical exercises such as smell tests. The students have to identify whether the smell of the leather or plastic is suitable. They are also asked to identify smells of daily life, for example, of aromatic herbs such as lavender. When it comes to hearing tests, the participants have to detect possible discordant sounds in a simulator.

The all-seeing eye: “Detail-oriented, observant, perfectionist and precise” are the traits that characterise these experts, according to the teacher. Following their training they are able to detect “deviations of 1 millimetre or slight colour variations that are difficult to perceive at first sight”, confirms Álvaro. Around 260 employees will be attending this course, including new as well as current personnel, who will update their knowledge every two years.

Roughly 2,300 cars are inspected daily: In order to accurately verify the quality of the cars, the team performs an inspection routine around each vehicle that lasts eight minutes. They inspect the inside and outside, and make sure that the doors and boot close correctly so they can give the car the ‘Q’ for quality before it leaves the production line.

Man and the machine: 2,000 robots in the Sheet Metal workshop and 125 autonomous robots in workshops 9 and 10 work side by side every day with the 7,000 workers in the Martorell factory. “We have the tools, we have the technology, but we can never replace the human element”, concludes Álvaro.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.

The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

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