SEAT UNVEILS ARONA COPPER EDITION – THE PENNY-POWERED CROSSOVER THAT COSTS PENCE TO RUN
Apr 1, 2018
- New SEAT Arona, coined ‘Copper Edition’ demonstrates potential of penny power
- Dashboard-mounted engine coin slot is operated by surplus 1p and 2p pieces
- Tech gives coppers a new lease of life, prompted by Treasury hints of removal of copper coins from circulation
Martorell, 01/04/2018 – SEAT has unveiled a world first with the latest version of its Arona Crossover; coined the Arona Copper Edition and powered by pennies, this latest SEAT is the first car ever that truly does cost pence to run.
Featuring a coin slot in the dashboard which activates the engine, the SEAT Arona Copper Edition is a direct response to the Treasury’s push to scrap copper coins from circulation, and means drivers can jump in a sporty crossover with just a handful of change.
However, with its wealth of features, riders in the Arona Copper Edition certainly won’t feel short-changed. The unmistakable silhouette is completed with eye-catching Eclipse Orange metallic paint and 17” alloys, while on the inside copper dash inserts complement a spacious interior that’s crammed with tech, safety and connectivity equipment as standard.
If the small coins are scrapped, Britain could find itself with over 15 billion redundant 1p and 2p pieces, but rather than see them melted down SEAT has found a way to keep these soon-to-be historical artefacts motoring on for years to come.
Statistics show that the average person has £12.70 in loose change, and SEAT is confident that even the keenest penny pinchers will fall for the Arona’s charms.
Rhea Sonible-Price, product manager at SEAT UK commented: “Research shows that some of our customers are understandably brassed off that copper coins could disappear forever, but here at SEAT we’re convinced there’s a new lease of life to be had for these little bits of history as part of the workings of a cutting-edge, modern car.
“Arona already boasts highly competitive running costs, but pound-for-pound there’s little to touch this latest edition of our fabulous crossover in terms of style, value and economy. Although coin-driven, there’s no compromise on power, security or the Arona’s impressive driving ability. There really isn’t a better way to spend a penny when it comes to buying a new car.”
For more information on the SEAT Arona crossover range, visit www.seat.co.uk
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.
The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
For more information, please contact:
Juliet Carrington, Head of Press and Public Relations
01908 548 077;07795 166 422; email@example.com
Laura Margott, Media Relations Manager
01908 548 078; firstname.lastname@example.org
Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247; email@example.com
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.