SEAT IS MOST IMPROVED FLEET MANUFACTURER OF THE YEAR

Mar 16, 2018

  • SEAT secures prestigious Fleet News award at central London event
  • Recognition for its growing reputation for its service levels, innovative initiatives and fleet-friendly vehicles
  • Brand delivering more fleet vehicles than ever with true fleet sales up 50%
  • Ibiza highly commended in Best Small Car category and New Arona highly commended Best Compact SUV

Thursday, 15 March, 2018 – SEAT UK has been named the Most Improved Fleet Manufacturer of the Year by Fleet News following a prestigious ceremony in central London last night.

On the 40th year of the Fleet News Awards, the brand secured one of the most hotly contested prizes, representing the pinnacle of fleet excellence in the eyes of industry.

Judged by some of the most respected fleets, leasing providers and industry specialists in the UK – chaired by ex-SMMT chief executive Christopher Macgowan and audited by Deloitte – only the best-performing manufacturers, suppliers and people take home awards.

Stephen Briers, Editor-in-chief of Fleet News said: "SEAT’s engagement with fleets and leasing companies has greatly improved. It’s been helped by the launch of some excellent new models but it has also restructured its account management team and introduced new initiatives that really make a difference to fleets and their drivers. SEAT wants to listen, learn and improve its service – in all three, it’s succeeding."

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “We are really thrilled and humbled to be awarded the Most Improved Fleet Manufacturer. We are a growing brand, and with a much broader product portfolio we are becoming a really relevant partner to the fleet industry. From a sales perspective it comes at time when SEAT has entered the top 10 True Fleet manufacturers.

 “Our growing portfolio of award-winning vehicles has been underpinned by a determination to differentiate ourselves and make our proposition much better and easier for our customers. With new initiatives like the four-day test drive scheme, brand new website tools for fleets and investment in its team of fleet specialists, the brand has taken huge steps; backed up by sales growth across fleet and true fleet despite an otherwise difficult market.” 

In addition to the Most Improved Fleet Manufacturer win, SEAT was highly commended in the Best Small Car and Best Compact SUV categories for its Ibiza and New Arona respectively, adding to their growing reputation as class leaders, offering value, eye-catching design, practicality, technology and impressive driving dynamics.

SEAT UK recorded its best ever fleet and true fleet sales results in 2017, up by 33.7% and 49.4% respectively, this has continued into 2018, where the brand has achieved a further 51% year on year growth cementing its position as as a top 10 manufacturer in true fleet. This strong performance also enabled the brand to secure the Most Improved Manufacturer award in last month’s Fleet World Honours.

For more information on SEAT fleet, see www.seat.co.uk/fleet, call 0800 975 7844 or email businesscentre@seatfleet.co.uk.

ENDS

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

Notes to editors

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956042400; andy.mcgregor@seatcars.co.uk 

Laura Margott, Media Relations Manager
01908 548 078; laura.margott@seatcars.co.uk 

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247; katie.mardle@seatcars.co.uk 

www.seatpress.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.