Feb 13, 2018

  • Fleet World Honours 2018 accolade demonstrates advances in service levels and product range
  • Brand’s progress marked by outstanding true and overall fleet sales in 2017
  • SEAT moves into top 10 rankings for true fleet sales and overtakes close rivals
  • New models, greater market coverage and service levels contribute to performance 
  • Arona crossover on sale now with outstanding TCO

SEAT Fleet UK has captured the Most Improved Fleet Manufacturer award at the Fleet World Honours 2018 event.

Taking place at the RAC Club in Central London, the sought-after award was one of just two manufacturer accolades up for grabs.

Recognition of SEAT’s outstanding product portfolio and overall fleet offering, the award has arrived after the brand achieved record true fleet sales in 2017.

Maintaining the momentum established in 2017, SEAT has now climbed into the top-10 rankings for true fleet sales, leapfrogging close competitors including Hyundai, Peugeot and Nissan.

Alex Grant, Editor of Fleet World, said: “SEAT’s transformation of late is nothing short of incredible. It’s found its identity, launching desirable products in popular sectors and making fleet a core part of the business. This has bolstered its specialist team, strengthened the dealer offer, cut short-cycle volumes and introduced four-day test drives for company car drivers – all accessible via its detailed new fleet-focused web portal. So it’s hardly surprising to see record results last year, with no signs of that momentum slowing down.” 

The Spanish manufacturer has introduced several new models in the last 18 months, including the award-winning Arona and Ateca SUVs and the New Ibiza hatchback. With market coverage up and new initiatives introduced – including the popular 4-Day Test Drive scheme and updated fleet website – the brand is breaking new ground in the business car sector.

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “We are grateful to the Fleet World team and judges for recognising what is the result of a lot of very hard work on our part. It takes a huge effort from all areas of the business to engender a culture in which real, tangible improvements are made.

“By offering fleets a more diverse choice of vehicles and providing genuinely helpful initiatives alongside first-rate service levels, we’ve been able to meet the high expectations of fleet and business drivers.”

For more information on SEAT fleet, see, call 0800 975 7844 or email


Notes for editors:

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and now Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956042400;

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Laura Margott, Media Relations Manager
01908 548 078;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

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