NEW SEAT ARONA UNDERCUTS COMPETITION ON WHOLE LIFE COSTS

Oct 24, 2017

  • New model receives highly competitive projected whole life cost
  • Entry-level Arona SE 1.0 TSI 95PS at least £50/month cheaper than popular rivals
  • RV, SMR and fuel economy all contribute to outstandingly low WLC
  • Arona crossover achieves RVs of up to 41% after 3 years/60,000 miles according to cap Gold Book
  • Range of engines includes economical 1.0 TSI 95 and 115PS engines
  • ‘Easy’ range line-up simplifies end user and fleet manager choices and makes new WLTP rules more straightforward to navigate
  • Order book now open for stylish crossover, with pricing starting at £16,555 OTR

The brand-new SEAT Arona, baby brother to the hugely successful Ateca, has received outstanding whole life cost (WLC) estimates to bolster its already strong appeal to prospective fleet buyers.

Achieving a lower WLC than popular rivals in the same crossover SUV segment, the Arona’s outstanding value – rated from just 51.13p per mile over its lifetime – supplements its polished driving manners and striking design to provide an extremely well-rounded package.

Undercutting key rivals by £50 per calendar month or more in entry-level Arona SE 1.0 TSI 95PS form – according to Independent automotive data experts cap – fleet decision-makers can minimise the cost of their next vehicles without compromise.

Contributing to its excellent overall cost of ownership proposition, the Arona SE 1.0 TSI 95PS retains an impressive 41% of its value after three years and 60,000 miles. Along with keen SMR costs and excellent fuel efficiency, the projection means the Arona is highly competitive on price.

SEAT’s new compact crossover is available to order now after introducing an innovative new approach designed to simplify the buying process for both end users and fleet managers. The “Easy” range line-up means decision makers need only specify trim level, engine and colour – a bold approach to save time and hassle.

To accommodate the easy process, the New Arona is being offered in six trims, each equipped with features today’s customers want and which will help the vehicle retain its value. The approach greatly simplifies the decision-making process in respect of new WLTP emissions standards, enabling buyers to navigate the more complex structure of rules far more easily.

The Arona’s bigger brother, the Ateca SUV, also commands leading residual values in the eyes of cap; to back this up, in 2017 the hugely popular, five-star-rated model has matched or exceeded value projections.

The Arona has become a highly anticipated entry to one of the fastest-growing segments on the market, thanks to its stylish design, raft of technology including wireless smartphone charging and comprehensive range of driver safety assistance systems.

The range includes a variety of petrol and diesel engines including the much-lauded turbo-charged 1.0 TSI 115PS engine, which delivers up to a frugal 57.6 mpg and emits as little as 113 grams per kilometre of CO2.

SEAT UK Head of Fleet and Business Sales, Peter McDonald, commented: “More than ever, customers are focused on getting the best value for total cost of ownership, and cap’s figures make the Arona one of the most inviting propositions for fleet decision-makers.

“At every stage of its development we’ve looked to make the Arona a compact crossover that does things differently: giving drivers a dynamic, stylish car to enjoy without compromising on providing businesses with competitive pricing and exceptional whole-life costs.

“With the Arona already making waves in one of the fastest-growing segments, we can now boast a competitively-priced and burgeoning model portfolio which also includes the Leon, Ateca and All-new Ibiza. The range has flourished into one of the most tempting and comprehensive propositions for businesses of all shapes and sizes.”

Order books for the SEAT Arona are now open ahead of its official UK launch on 17th November.

For more information on SEAT fleet, see www.seat.co.uk/fleet, call 0800 975 7844 or email businesscentre@seatfleet.co.uk.

Ends

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and now Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:
Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956042400; andy.mcgregor@seatcars.co.uk

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722; mike.gale@seatcars.co.uk

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319; 
holly.williams@seatcars.co.uk

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;
katie.mardle@seatcars.co.uk

www.seatpress.co.uk

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