Sep 11, 2017

  • SEAT delivers more than 315,000 cars in the first eight months of 2017
  • UK, Mexico, Austria, Switzerland, Turkey and Israel achieve record sales levels
  • Arona crossover, Leon CUPRA R and Ibiza TGI to make their debut at the Frankfurt Motor Show

SEAT’s impressive growth continued in August. In a month which historically records the lowest yearly volumes due to the holiday period in most markets, SEAT delivered 29,700 vehicles, which is 17.3% more than in August 2016 (25,300). With this growth, SEAT sales from January to August rose by 13.7% to reach a total figure of 315,100 vehicles (2016: 277,100), 38,000 more than in the same period last year.

SEAT Vice-President for Sales and Marketing Wayne Griffiths pointed out that “August was a positive month to continue consolidating the accumulated growth during the year and our position as one of the fastest growing brands in Europe”. Griffiths added that “next week we are going to begin selling the Arona, our second SUV, and believe that it will follow the same upward trend as the Ateca. More and more customers are buying SUVs, and the Arona, like the Ateca, aims to become one of the benchmark vehicles in its segment”.

From January to August, Spain, where SEAT holds its market leader position, tops the list of deliveries with 66,900 vehicles (+20.4%). Germany showed double digit sales growth with 8,600 vehicle deliveries in August, and year-to-date figures improved up by 11.9% to 65,100 cars and the UK came in third, posting sustained growth above 20% (35,800 units; +21.3%). In fact, the UK is one of the countries where, year-to-date, SEAT sales reached an all time high. Mexico (17,200 vehicles; + 4.5%), Turkey (14,800; +5.0%), Austria (12,300; +17.8%), Switzerland (6,800; +41.0%) and Israel (6,800; +6.7%), also achieved sales records until August.

Commenting on SEAT UK’s impressive growth, Director, Richard Harrison added, “I’m delighted by the great progress we’re making in the UK. We’re the fastest growing volume car brand in the country and our model line-up is just getting better and better. These are really exciting times for SEAT.”

The product offensive shifts to Frankfurt

Next week SEAT is landing at the Frankfurt Motor Show with the world premiere of the Arona, the brand’s latest addition to its biggest ever product offensive, which follows in the footsteps of the Ateca, the Leon and the Ibiza, which were all launched in the past 18 months. In addition, SEAT will also be presenting the exclusive Leon CUPRA R in Germany, a limited edition of only 799 units of the brand’s most powerful car, which will go on sale at the end of 2017; and the new Ibiza 1.0 TGI, the compressed natural gas version of SEAT’s iconic model. The Ibiza TGI will be SEAT’s third CNG powered model, following the Leon and the Mii. In 2018, the Arona TGI will join SEAT’s range of natural gas powered models.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.


SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50
M/ +34 646 303 738

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