SEAT SALES SHOOT UP TO THEIR HIGHEST LEVEL SINCE 2001
Jul 12, 2017
- SEAT delivers 246,500 vehicles worldwide – up 13.7% compared to same period in 2016. And 12.6% sales increase in June versus previous year
- Commercial results in Spain, UK and Germany are the cornerstones of the success
- SEAT UK’s impressive “momentum” continues, with sales growth approaching 20% year-on-year
- Mexico, Turkey, Poland and Israel, in the top ten SEAT markets
- Fifth-generation Ibiza reaches showrooms
SEAT concluded the first half of 2017 with its best commercial result since 2001. The brand’s global sales grew by 13.7% compared to the same period in 2016, to stand at a total figure of 246,500 vehicles (2016: 216,800), nearly 30,000 more cars. In the month of June, SEAT sold 45,200 units, an increase of 12.6% against the same month in 2016 (40,100).
According to SEAT Vice-President for Marketing and Sales Wayne Griffiths, “in the first half of 2017 we reached the highest sales in 16 years. We continue to make double-digit progress and have established ourselves as one of the fastest-growing brands in Europe. Our growth is based on solid results in most markets, which are beginning to show the initial results of the biggest product offensive we launched in 2016 with the Ateca and continued at the beginning of the year with the updated Leon. With the new Ibiza and the new Arona, we are confident we can continue this positive development”.
SEAT sales went up in the first half of the year thanks to the excellent results in the major European countries, which all posted double-digit improvement. Spain led the growth with 54,100 cars sold (+21.2%), followed by Germany in second place with 48,600 SEAT vehicles delivered (+10.2%) and the United Kingdom third (29,500; +20.5%). France (13,300; +18.2%) and Italy (10,500; +14.6%) are also among the countries which increased sales by more than 10%.
Austria and Switzerland, two other Western European markets, also made a very positive contribution to SEAT’s sales. In the case of Austria, sales went up by 23.1% (total: 9,500 vehicles), whereas in Switzerland SEAT achieved an outstanding growth of 52.3% (total: 5,300). In both countries SEAT features among the ten best-selling brands. This boost in sales can also be seen in other regions of the world. Mexico is SEAT’s fifth largest global market (12,900; +6.4%); Turkey is the sixth (11,300; +0.5%); Poland the ninth (6,000; +22.3%) and Israel wraps up the top ten (5,500; +5.4%).
In the UK, SEAT has posted impressive registrations of 29,941 year-to-date - 4,857 more than the same timeframe in 2016 – including striking True Fleet sales growth of 63%. In June, the Barcelona-based brand delivered stellar growth of 15% compared to the previous year.
Commenting on SEAT UK’s continued expansion, Director Richard Harrison said, “Our sustainable growth plan is really starting to pay off. The effort which the entire UK team is putting in, both at head office and dealer level, is paying huge dividends, which is clearly evident by the fact that we’ve smashed sales records in five out of the last six months alone. We’re the fastest growing volume manufacturer, up just shy of 20% year-on-year, and on track to post the best sales results our brand has ever achieved. The icing on the cake is that this is without the added impetus of the All-new Ibiza and New Arona, which haven’t even launched in showroms yet. Against a backdrop of other car brands slipping back, the performance of the SEAT team is really impressive.”
SEAT began the first half of 2017 with New Leon, the brand’s top seller, which reached UK showrooms in February. In addition, and in the framework of the largest product offensive in the history of SEAT, the fifth-generation Ibiza was also presented in the first part of the year and is due to launch in UK showrooms next Friday; the FR trim was added to the Ateca range, and the 26th June saw the covers come off of the exciting new compact crossover Arona, which will be sold in the final quarter of the year. In 2018, the brand’s SUV range will be completed with a third vehicle with up to seven seats, which will be positioned one segment above the Ateca.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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