MORE THAN 10,000 DIFFERENT SPANISH PLACE NAMES SUBMITTED FOR SEAT’S THIRD SUV
Jun 23, 2017
- SEAT received a total of 133,332 proposals from 106 countries
- Brand enthusiasts can vote for their favourite candidate in September
- The name of SEAT’s new SUV will be announced by 15 October 2017
The project #SEATseekingName, where the Barcelona-based brand asked members of the public to name its third SUV, has succeeded in attracting huge participation from 133,332 members of the public in 106 countries. The first stage, which opened on 1st June, finished yesterday after receiving a total of 10,130 different Spanish place names, which was the criteria set out by the company for its 2018 SUV, submitted through seat.com/seekingname and seat.es/buscanombre.
Since SEAT announced in March that it was going to launch its new SUV, the brand had already received more than 500 proposals of different place names from all over Spain for its new vehicle with capacity for up to seven passengers. The expectations and social impact achieved prompted the company to redefine its habitual naming process, opening it up to brand followers in Spain and around the world, for them to propose their favourite name and then vote for the winner.
SEAT President Luca de Meo expressed his satisfaction with the massive response to this project: “The results obtained have overwhelmingly exceeded all expectations. Not only has this collaborative initiative sparked great interest among our brand followers, but thousands of other people have also contributed by proposing a name for our new SUV. We’re counting on them to vote for their favourite candidate in September”.
With the first stage now finished, it is time for the pre-selection phase of the proposals, involving brand experts and an external naming agency, as well as customers from different countries who will be participating in the focus groups organised by SEAT. In addition, testing will be carried out in the markets to select at least three names which will be voted on. In this stage certain criteria will be observed, such as that the names are in line with the brand values and product characteristics and that they are easy to pronounce in several languages.
SEAT will announce the names of the finalists at the Frankfurt Motor Show. Anybody wishing to cast a vote for their favourite candidate will have the chance from 12 to 25 September, and the name with the most votes will be the winner, which SEAT will announce by 15 October.
In this fashion, the company’s third SUV will join the list of 13 models that have been named after a place name from Spanish geography. It started in 1982 with the Ronda up to the most recent Arona (Tenerife), the compact crossover which will be unveiled on 26 June in Barcelona. In addition, it will be the first time in the history of the brand that a model carries a name selected by popular vote.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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