May 18, 2017

  • SEAT Ateca, brand’s first crossover, collects its 10th major UK title in just 10 months –‘Car of the Year 2017’ at Honest John Awards and also takes “best crossover” title
  • Award determined by the huge volume of public interest in and support for the Ateca on the website
  • Ateca praised for its “style, comfort and low running costs”
  • Award coincides with imminent expansion of the Ateca range – with sporty FR versions available to order from 3 July 2017

The SEAT Ateca has been named Honest John’s 2017 Car of the Year, a 10th major UK award for the stylish new crossover in just 10 months since its launch. As well as taking the overall honour, the Ateca was also named “best crossover” at their glitzy ceremony in London this evening.

Dan Powell, Honest John’s Managing Editor, said: “We had to wait a long time for SEAT’s first crossover, but the good-looking and affordable Ateca is proof that good things do indeed come to those who wait. Over the past 12 months, no other car has come close to matching the admiration of the Ateca, with our readers praising its style, comfort and running costs. As a result, the superb SEAT takes both the Car of the Year and most-popular crossover awards for 2017.”

Richard Harrison, SEAT UK Director, said: “This is a fantastic award to receive, not least because it’s based on real-world enthusiasm for Ateca, expressed by the huge numbers of people who use Honest John’s website. The Ateca is proving a huge hit for us in the UK, and in truth, we could hardly have scripted a better start for it, both in terms of its sales success and multi-award-winning first few months on sale.”

The Barcelona-designed and developed Ateca has already added significant impetus to SEAT’s soaring UK sales, helping push registrations to record levels already this year. Even more momentum’s expected from the first roll-out of new FR versions too, adding an authentic sporty dimension to the range. Ordering for the FR models opens on 3 July 2017, with a rich choice of engine options, plus, the availability of SEAT’s 4Drive all-wheel drive system.

Honest John operates one of the UK’s foremost consumer motoring websites,, and prides itself on championing fairness for car owners by publishing expert, unbiased information to help people make informed choices about their vehicles. The Honest John awards are based on the number of page views for each new car review during the year, crunching the numbers from around two million unique page visits every month.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956 042 400; 

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;