SEAT UK RESULTS CONFIRM STATUS AS FASTEST GROWING BRAND IN FLEET
Apr 18, 2017
- Overall fleet growth of 32% in Q1 led by 86% rise in true fleet sales
- Motability volume up 440% in Q1 2017 compared to Q1 2016
- Overall growth despite planned 45% reduction in rental volume
- Four consecutive years of growth in true fleet channel
- Popularity of Ateca driving fleet sales while helping other models achieve records of their own
- Imminent arrival of highly anticipated all-new Ibiza and Arona to further boost bright start to year
SEAT UK Fleet has secured its best quarter one results to date confirming the Spanish brand as the fastest growing manufacturer in fleet, true fleet and Motability channels.
The 32 per cent rise in overall fleet sales in quarter one follows four consecutive years of true fleet sales growth in which the brand has expanded its model range and enhanced its business sales services.
With quarter one true fleet sales and Motability volume up by an impressive 86 and 440 per cent respectively compared to quarter one last year, SEAT’s record fleet results were achieved despite a planned 45 per cent reduction in the rental channel to protect residual values.
Spearheading the sustained growth period and impressive quarter one results, the Ateca – SEAT’s first ever SUV – has helped propel other model lines into the limelight, too. Both the New Leon and Ibiza broke true fleet order take records in quarter one.
Peter McDonald, Head of Fleet and Business Sales at SEAT UK, commented: “Ateca is a fantastic product in the most important growth segment in the market, but more significantly it has broadened our brand product portfolio. Ateca has given SEAT the scale and desirability in the fleet market to win new customers; it has had a very positive effect on our other product lines.”
As well as investing in the product portfolio, SEAT has invested in the fleet channel with the introduction of initiatives like the four-day-test-drive programme, to improve the accessibility of demonstrator vehicles for businesses, and its Fleet Excellence scheme, which strengthens investment at the dealer level.
“Following record quarter one registrations, and an even better order take the future looks bright, and will strengthen further as the brand continues its product offensive, having recently introduced the updated Leon before launching the New Ibiza and Arona before the year ends,” said McDonald.
To book an extended test drive, visit: www.seat.co.uk/fleet/business/4-day-test-drive.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT achieved worldwide sales of 400,000 units, the highest figure since 2007.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are the driving force behind innovation for Spain’s largest industrial investor in R&D. In line with its declared commitment to environmental protection, SEAT undertakes and bases its activity on sustainability, namely the reduction of CO2 emissions and energy efficiency.
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