SEAT UK SALES SOAR TO RECORD HEIGHTS
Apr 6, 2017
/ SEAT UK posts record-breaking new car registrations in March, a third successive monthly high that sets the seal on a record first quarter and makes SEAT one of the fastest-growing car brands in 2017 year-to-date*
/ 11,200 registrations mark a 29.1 per cent increase on March 2016 volumes, also making the UK SEAT’s largest global market for the month
/ Q1 year-on-year growth of 25.3 per cent is the highest for any brand in the UK outside the premium segment
/ Led by success of recently launched New Leon and Ateca, UK order books bursting too, running at record levels for the quarter
/ Further UK growth set to be fuelled by relentless product range expansion, including arrival of All-new Ibiza and All-new Arona, just a few months away
SEAT has rewritten its record books with new car registrations reaching unprecedented heights in March and the first quarter of the year. The super-stylish Spanish brand saw 11,200 new cars registered in the past month, an increase of 29.1 per cent on the same period in 2016.
Customers are following the critics in choosing SEAT as a brand that delivers an unrivalled combination of stylish design, sporting character, top quality and technology and impressive value – qualities that run deep through its multi-award winning model range.
The breathtaking results complete a hat-trick of record performances for SEAT in the first three months of the year, taking the brand’s UK total to 16,782. The year-on-year increase of 25.3 per cent is the best for any brand in the British market, outside the premium segment.
Customer demand for SEAT models is such that new vehicle orders are also running at record levels, in private and true fleet sales.
This impressive rate of growth is consolidating SEAT’s presence in the UK, where its first quarter share of the market has risen to 2.05 per cent, up from 1.73% in 2016.
Richard Harrison, SEAT UK Director, said: “Our sustainable growth strategy is right on plan, thanks to the award-winning products coming out of Barcelona, a massive boost in brand awareness, and the hard work invested by everyone in our business and our dealer partners to make more customers aware of the great range of products we can now offer them.
“What’s even more exciting is that there is still yet more to come, with the prospect of the All-new Ibiza and All-new Arona crossover both arriving later in the year, on top of Ateca - which is now firmly established as the new benchmark in the compact SUV class - 2017 is set to be a record breaking year for the SEAT brand.”
*based on 2017 YTD UK car registrations versus same period in 2016 (excluding premium brands)
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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