SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

Apr 4, 2017

  • New FR trim level brings fun at the wheel, sportiness and dynamism to the Ateca range, without compromising luxury
  • World premiere at Automobile Barcelona 11-21 May 2017
  • Ateca FR is further step in SEAT’s largest ever product offensive
  • New 2.0 TSI 190PS engine with 4Drive and seven-speed DSG-auto gearbox

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character – SEAT has unveiled the Ateca FR. The latest addition to the brand’s high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

The Spanish manufacturer is in the midst of its largest ever product offensive, which has also seen the launch of the Ateca itself, New Leon and All-New Ibiza and soon, in the second half of the year, the new crossover, Arona.

The sporty FR trim has been added to the current UK Ateca range which consists of S, SE and SE Technology, and will sit just below the halo XCELLENCE versions. Since its launch, SEAT has sold more than 40,000 units of the smash-hit Ateca worldwide. This model, alongside the success of the Leon, Alhambra and Ibiza, contributed to SEAT achieving an operating profit of 143 million euros in 2016, the highest in the company’s history, and to finishing the year with its fourth consecutive annual sales increase. 

The Ateca FR adds yet another level of excitement to our first SUV. The agile and precise handling of Ateca is reinforced with a touch of dynamism and fun at the wheel, with the FR trim adding for example Dynamic Chassis Control and progressive steering” commented Dr. Matthias Rabe, Vice-President of R&D at SEAT. “It’s a sportiness that adds to all the technology the Ateca has onboard.”

The Ateca FR stands out through exclusive 18-inch ‘Performance’ alloy wheels (19-inch machined optional), combined with body coloured wheelarches and side skirts that come with an aluminium moulding running along the lower section of the doors. The rear window is framed by black spoilers, with the rear spoiler matching the car’s bodywork colour. The rear bumpers are also exclusively designed for the FR and also come in the same hue as the bodywork. Typical FR logos also appear front and rear, plus, roof rails and window frames in black. Up close, the grille comes in gloss black, while its LED front fog lights have also received an exclusive FR design treatment.

Inside, the aluminium door strips complete with FR logo are immediately noticeable as soon as the front doors are opened. The logo can also be found on the multi-function, leather sports steering wheel covered, with gloss black insert. Sporty cabin touches come by way of standard sports seats in Alcantara® (leather is optionl) and the aluminium pedals. Red stitching on the steering wheel, seats and gear lever gaiter, enhance the sporty character of the SEAT Ateca FR still further. At the same time, there are elegant details in black that give a luxurious touch to the interior, such as the roof and interior door mouldings, which also come with an exclusive FR finish.

The FR trim level will comprise a range of EU6 petrol and diesel engines, ranging in power from 150PS to 190PS, including a new 2.0 TSI 190 unit. A range of manual and DSG-auto transmissions feature. Four-wheel-drive will be available on both 2.0 TDI engines, plus, the new 2.0 TSI. DCC (Dynamic Chassis Control) and progressive steering will also be available.

UK pricing and specification for the Ateca FR line-up will be confirmed closer to launch this summer.

ends

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:
Andy McGregor, Head of Press and Public Relations

01908 548 077; 07956 042 400; andy.mcgregor@seatcars.co.uk

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;mike.gale@seatcars.co.uk

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319; holly.williams@seatcars.co.uk

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247; katie.mardle@seatcars.co.uk

014/ www.seatpress.co.uk
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.