SEAT EXPANDS FOUR-DAY TEST DRIVE ACROSS RANGE FOR BUSINESS CUSTOMERS

Mar 21, 2017

  • Ateca’s in demand four-day test drive scheme to expand across SEAT’s whole range
  • SEAT line-up to be even more accessible to fleet decision makers and drivers
  • Business and company car drivers can live with the New Leon, Ateca and rest of range for 96 hours
  • Extended test drives available via dealerships and online at www.seat.co.uk/fleet/business/4-day-test-drive

Following the overwhelming success of a four-day test drive initiative for its Ateca SUV, SEAT has announced plans to expand the scheme to cover its entire range, as the Barcelona-based car maker continues its biggest ever product offensive in 2017.

The four-day test drive scheme for business users, first introduced for the Ateca SUV which launched in October 2016, has now been expanded to encompass the rest of the range.

Test drives of up to four days will be available via all SEAT dealers and Business Centre specialists across the UK for any model including the New Leon SE Dynamic Technology – ideal for business and fleet drivers. 

Available to all business and fleet drivers, the four-day test drive scheme will enable dealers to provide an easy and swift way for company users to access brand new vehicles – a known industry shortcoming, whereby retailers are not always able to provide demonstrators to business customers.

Peter McDonald, Head of Fleet and Business Sales at SEAT UK, explained: “The Ateca’s extended test drive service was launched just a matter of months ago, and was an immediate success; expanding the service was a no-brainer.

“Test drives are one of the most important stages in choosing a new car, particularly for fleets. Business customers need to be certain they’re making the right decision, and we’re happy to give them the time to make sure individual needs are met. Once they’re behind the wheel of one of our products, we’re confident they’ll be hooked, with our range appealing to both the heard and the heart.

For more information on SEAT fleet, see www.seat.co.uk/fleet, call 0800 975 7844 or email businesscentre@seatfleet.co.uk.     

To book an extended test drive, visit: www.seat.co.uk/fleet/business/4-day-test-drive.  

Ends

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT achieved worldwide sales of 400,000 units, the highest figure since 2007.

SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are the driving force behind innovation for Spain’s largest industrial investor in R&D. In line with its declared commitment to environmental protection, SEAT undertakes and bases its activity on sustainability, namely the reduction of CO2 emissions and energy efficiency.

For more information, please contact:

Andrew McGregor, Head of Press and Public Relations
01908 548 077; 07956 042 400;
andy.mcgregor@seatcars.co.uk

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;
mike.gale@seatcars.co.uk

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319;
holly.williams@seatcars.co.uk

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;
katie.mardle@seatcars.co.uk

www.seatpress.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.