SEAT ‘FLEET EXCELLENCE’ DEALERSHIP PROGRAMME LAUNCHES TO ENHANCE FLEET SERVICE
Mar 14, 2017
Advanced dealer support programme delivers even better service for businesses
SEAT Fleet has experienced four years of consecutive growth
SEAT provides £12,000 a year for dealers that sell more than 100 units to fleets
Dealers will have to meet set standards on vehicle availability, handover experience and staff training
Service to make fleet business more profitable for dealers
SEAT UK is to launch the Fleet Excellence programme, an initiative to deliver an even higher level of service for fleet customers via its dealer network.
With SEAT Fleet experiencing four years of consecutive growth, the Fleet Excellence programme and additional funding will make business sales a more attractive proposition for the dealer network while improving the business driver buying experience even further.
Dealerships that are eligible for the Fleet Excellence programme will be funded with an additional £12,000 per year to support with the costs associated with fleet management, administration and systems support.
To be eligible for the programme, dealerships will have to sell more than 100 units a year to fleets of 40 or more vehicles. At least two people in each dealership will need to be trained in its direct invoicing system to leasing companies and fleet customers, which will encourage a more streamlined and transparent customer journey.
Dealerships on the programme will also have to meet certain standards to ensure fleet customers are receiving an agreed level of service; including accurate vehicle forecasting, transaction accuracy and excellent scores in the company car handover experience.
Peter McDonald, Head of Fleet and Business Sales, commented: “Fleet customers rightfully expect a good handover and service, but by supporting dealers with the necessary incentives and infrastructure, we can improve that level of service even more.
“The Fleet Excellence programme is built to make fleet sales more viable for our dealer network, and will encourage dealerships to make it a more significant part of their business going forward.”
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT achieved worldwide sales of 400,000 units, the highest figure since 2007.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are the driving force behind innovation for Spain’s largest industrial investor in R&D. In line with its declared commitment to environmental protection, SEAT undertakes and bases its activity on sustainability, namely the reduction of CO2 emissions and energy efficiency.
For more information, please contact:
Andy McGregor, Head of Press and Public Relations
01908 548 077; 07956042400; firstname.lastname@example.org
Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722; email@example.com
Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319; firstname.lastname@example.org
Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247; email@example.com
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
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