SEAT ALHAMBRA TRIUMPHS IN PROFESSIONAL DRIVER MAGAZINE’S CAR OF THE YEAR AWARD
Nov 25, 2016
Not unaccustomed to hauling in the odd award, SEAT’s range-topping Alhambra has added to its ever-growing trophy cabinet with its latest trophy as MPV of the Year at Professional Driver magazine’s Car of the Year awards.
Facing up to stiff competition, the Barcelona-based brand’s ultra-practical and stylish people-mover, in SE Lux 2.0 TDI guise, was judged to be the best seven-seater MPV for Private Hire operators.
Mark Bursa, Editor of Professional Driver Magazine, said: “Private Hire operators still need full-size people-movers, and the Alhambra really fits the bill. Facelifted last year with new sat nav, lights and Euro 6 engines, it has always been a potent product. It’s a genuine seven-seater, with ease of access via sliding doors, not to mention low running costs.”
Commenting on the win, Steve Mirfin, Product Manager, Alhambra, SEAT UK, said: “The Alhambra was developed with comfort and practicality in mind. Few MPVs manage to offer the space, design and running costs that Private Hire operators want; the Alhambra excels in all of them, and this award is confirmation of that.”
Professional Driver magazine, the monthly publication for the UK private hire, chauffeur and taxi industry tests its awards shortlisted models rigorously. The awards are judged by readers who are invited to a one-day test event to put the cars through their paces. Vital statistics such as boot space and sat nav are then put under the microscope, followed by the final hurdle, putting in a winning show on the whole-life running cost front.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT achieved worldwide sales of 400,000 units, the highest figure since 2007.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are the driving force behind innovation for Spain’s largest industrial investor in R&D. In line with its declared commitment to environmental protection, SEAT undertakes and bases its activity on sustainability, namely the reduction of CO2 emissions and energy efficiency.
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Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422; email@example.com
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01908 548 069; 07788 339 722; firstname.lastname@example.org
Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319; email@example.com
Katie Mardle, Press Fleet Manager
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