Nov 2, 2015

  • The goal is to achieve sustainable profitability
  • Models with a high profit margin, customer satisfaction and most attractive employer are the three pillars of the strategy
  • The brand will launch four new models in the next two years as scheduled
  • Investments commence on adapting Line 1 at Martorell factory to a new platform

On Friday, SEAT presented its roadmap until 2025. At a meeting to address the brand’s 550 market executives and directors where it operates, SEAT Board of Directors Chairman Dr. Francisco Javier García Sanz and SEAT’s new Executive Committee Chairman Luca de Meo announced the company’s strategy for the next ten years to achieve the goal of sustainable profitability. The three pillars which SEAT is going to focus on will be developing models in growing segments with a high profit margin by applying the successful Leon formula; prioritising customer satisfaction and being the most attractive employer in the automotive industry in Spain.

At the presentation, Dr. Francisco Javier García Sanz reaffirmed the Volkswagen Group’s commitment to SEAT: “Now is the time to act with a view to the medium and long term, regardless of recent weeks’ news. The Volkswagen Group has full confidence in our plan for the future and it is perfectly integrated in their strategy. The models we have announced for the next two years will reach the market as scheduled and will contribute to SEAT’s sustainable growth. And they are just the first step of this strategy”. 

Likewise, Luca de Meo, who as of 30 October, replaced Jürgen Stackmann at the helm of SEAT, emphasised the contribution made the company’s workforce to the results obtained in recent years: “I want to acknowledge the effort and dedication of all SEAT employees over the last few years. From this day forward, I join SEAT with the same passion and commitment to the brand that you have demonstrated. SEAT has the potential to design and produce high-quality cars. We work consistently, we are passionate, fast, flexible and we have the technology. I am convinced that the strategy we are presenting today will be a huge success”.

Adaptations for the new platform

At the meeting, the company’s top management also presented the efficiency programme, called LEAP, to be applied over the next two years to protect the company’s investment schedule to renew the product line-up and continue to strengthen the brand. In this regard, SEAT will begin to allocate investments to adapt the Martorell plant’s Line 1, where the Ibiza range is produced, to a new platform. Work will be carried out in the Bodywork facility between late December and mid-January, which will cause interruptions to Line 1 and the non-renewal of around 100 temporary placement contracts. This will be in addition to the 100 who were recruited last summer to cover holiday leaves on the Q3 line, whose contracts terminate at the end of this year.

The company is on track to launch four new models in the next two years; the first, a compact SUV, is expected in the first half of 2016 and will signal the brand’s debut in this segment.

The programme, which is expected to generate annual cost savings of around 100 million euros, will also enable the company to streamline processes, eliminate any expenditure that does not affect the company’s core business operations and focus on value-adding activities. 

The main measures of the efficiency programme include, among others, the improvement of  the company’s cost structure and the implementation of measures to review logistics, manufacturing and administrative processes and to reduce energy consumption. In addition, the plan includes revising costs on outsourced services, sponsorships, travel and events without affecting the expenses associated with new products.


SEAT is the only company with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in 75 countries. In 2014 SEAT’s invoicing totalled almost 7.5 billion euros, the highest figure in its history, with worldwide sales of 390,500 units.

SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Alhambra in Portugal, the Mii in Slovakia and the Toledo in the Czech Republic. 

The multinational has a Technical Centre, which celebrates its 40th anniversary in 2015. This ‘knowledge hub’, bringing together close to 1,000 engineers, aims to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its activity on sustainability, namely reduction of CO2 emissions and energy efficiency.

For more information, please contact:
Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319;

Adrienne Pearson, Press Fleet Executive
01908 548 364; 07908 165 535;


This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

Documents Add all files