A NEW ERA IS BORN FOR CUPRA: FIRST ALL-ELECTRIC VEHICLE IS CUPRA EL-BORN

  • Striking exterior design for the brand’s new model: the CUPRA el-Born
  • Up to 310 mile (500km) range thanks to gross 82kWh battery
  • Fast recharge capability enables 161 miles range added in 30 minutes
  • 0-to-31mph in only 2.9 seconds
  • The new CUPRA el-Born will be produced at the Zwickau factory

Milton Keynes, 8 July 2020: Today, CUPRA confirms that the next model to join the family will be all-electric: the CUPRA el-Born.

Since its appearance at the 2019 Geneva Motor Show, the el-Born Concept Car has drawn praise for its sleek looks and personality. Since then, the design team has continued to evolve the vehicle’s styling, giving it a sportier character and an even more striking visual appeal.

Developed on Volkswagen Group’s MEB platform, the CUPRA el-Born boasts a cutting-edge drivetrain: a 77kWh (gross: 82kWh) battery, driving the rear wheels, offering a range of up to 310 miles (500km). Thanks to its fast charging capability, the CUPRA el-Born will take the energy needed for at least 161miles (260km) in only 30 minutes. Not only is the battery efficient but also powerful, delivering acceleration from 0-31mph (0-50km/h) in only 2.9 seconds.

The CUPRA el-Born will also offer convenience features such as an Augmented Reality Head-Up Display and full connectivity. The interior encapsulates CUPRA philosophy, with sports bucket seats, the new CUPRA steering wheel with CUPRA mode buttons and high-quality, sustainably-sourced material choices throughout.

The new CUPRA el-Born will be manufactured at the Zwickau plant in Germany.

SEAT Vice-President for Sales and Marketing and CUPRA CEO Wayne Griffiths stated: “CUPRA el-Born displays all the genes of the CUPRA brand and we have taken the original concept to the next level creating a new sporty and dynamic design and reengineering the technological content. CUPRA el-Born is the living proof that performance and electrification are a great match.”

The new CUPRA el-Born’s launch in 2021 will bring sustainable mobility with a unique character and dynamism, as well as future-thinking technology, that customers demand.

ENDS

CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its second year of operations, CUPRA sales shot up by 71.8% in 2019, reaching almost 24,700 units thanks to the success of the CUPRA Ateca. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 250 CUPRA Specialists around the world.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362; jodie.davies@seatcars.co.uk

Sam Mercer, Product Affairs Manager
01908 548069, 07557 597181; sam.mercer@seatcars.co.uk  

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608; laura.margott@seatcars.co.uk; pressevents@seatcars.co.uk

Craig Jones, Press Fleet Manager
01908 548 364; 07827 978 411; craig.jones2@seatcars.co.uk

www.seatpress.co.uk

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