• SEAT UK Managing Director Richard Harrison named as ‘Outstanding UK Leader’ in the automotive industry
  • Richard’s tenure as Managing Director has seen the SEAT brand become a major player in the UK automotive market
  • Autocar Awards cites brand’s impressive new line-up and resilient sales growth under Richard’s leadership
  • Exciting times ahead with launches of Mii electric, all-new Leon and CUPRA Formentor

Milton Keynes, 07 July 2020: SEAT UK’s Managing Director, Richard Harrison, has been named one of the ‘Outstanding UK Leaders’ at the annual Autocar Awards.

Now into his sixth year as Managing Director of SEAT UK, Richard has driven one of the most successful periods in its history, helping the brand surpass sales expectations, while reimagining the full potential of its vehicle line-up.

The Autocar Awards is an annual event, celebrating the most exceptional cars and people in the industry.

Since winning the accolade for the first time in 2018 for his work consolidating the Spanish carmaker’s position in the UK market, Richard has further developed the SEAT brand overseeing unprecedented growth. This recognition for his work by Autocar follows the launch of the Arona and Tarraco SUVs, the simplification of the model range’s specification line-ups through the innovative “easymove” strategy; as well as launching the Mii electric, SEAT’s first ever all-electric car.

Mark Tisshaw, editor at Autocar, commented on the award win: “When Richard Harrison won this award two years ago, the Spanish brand was already firmly established as a car maker to watch with rapidly growing sales and an appealing product range.

“Harrison’s time over the past two years has only reinforced that; the brand now has products in over 80% of segments and sales grew by 9.4% in 2019 – a figure very few can claim given the difficult market – resulting in a market share of 2.98%.”

Richard Harrison added: “This award is a result of the tremendous work from everyone at SEAT, who have all helped make the brand such a success story over the past few years.

“I’m delighted with the results of our UK growth, but the work doesn’t stop here though and, while the year ahead is undoubtedly going to be challenging for everyone, I’m optimistic about the future potential for SEAT and CUPRA, as we have more exciting new products and activities just around the corner.”

2020 is set to be one of the most exciting in SEAT and CUPRA’s history, with the arrival of the highly-anticipated new Leon and its plug-in hybrid variants, as well as the launch of CUPRA’s first standalone vehicle, the CUPRA Formentor.


Notes to editor:

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 80% of its vehicles, and is present in 80 countries on all five continents. In 2019, SEAT sold 574,100 cars, the highest figure in the history of the company.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362;

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01908  548069, 07557 597181;

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608;

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01908 548 364; 07827 978 411;

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Richard Harrison, SEAT UK Managing Director

Richard Harrison, SEAT UK Managing Director

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