SEAT STAFF GIVING CAR BUYERS 'VIRTUAL TOURS' FROM THEIR DRIVEWAYS

  • Brand adapting to Covid-19 lockdown by offering its Live Showcase service from the homes of staff
  • Video technology allows SEAT specialists to give product advice and support to customers without leaving their homes
  • New SEAT Arona, Ateca and Tarraco SUV models available to view
  • Access SEAT’s Live Showcase experts by visiting: www.seat.co.uk/car-shopping-tools/seat-live-showcase.html

Milton Keynes, 14 April 2020 – SEAT has responded to the temporary closure of retailers by providing virtual tours of its model range from product experts’ driveways.

The Live Showcase service enables UK customers to speak with a dedicated expert and experience the vehicle that they own or are interested in, without having to leave their home.

The virtual vehicle tour would normally take place in a dedicated facility, but with showrooms shut following government advice to prevent the spread of Covid-19, SEAT’s team has relocated the service to their homes.

Fusing the traditional car showroom and service experience with the ease of the online car-buying journey, SEAT’s Live Showcase is designed to maximise convenience while giving customers a personalised service.

Product experts use video technology, with 4G capability enabling them to connect with customers and live stream their model of choice via a mobile, tablet or desktop device.

The service allows existing customers to have questions answered about their vehicle, including how to use certain features and accessories, as well as talking to prospective buyers who are considering purchasing a new SEAT.

Six SEAT hosts are currently providing bespoke live demonstrations of the brand’s full line up of SUVs from their driveways, including the compact Arona, the mid-sized Ateca and new Tarraco seven-seater.

Over the last week, since the service went fully remote, the team have already handled more than 200 calls from the safety and security of their homes.

Richard Harrison, Managing Director of SEAT UK added: “At SEAT, we live by the mantra of ‘We not Me’ and Live Showcase is a perfect example of how we’re adapting to ensure our customers remain supported and our team remain safe and well at home.”

The service is available Monday–Friday from 11:00 to 21:00 and Saturday–Sunday from 11:00 to 19:00.

Users simply visit www.seat.co.uk and click the ‘Live’ pop up (bottom right of the screen), then add their phone number to get an immediate call back or to schedule an appointment for a date and time that is convenient.

ENDS

Notes to editor:

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports 80% of its vehicles, and is present in 80 countries on all five continents. In 2019, SEAT sold 574,100 cars, the highest figure in the history of the company.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Jodie Davies, Head of Press and Public Relations
01908 548 077; 07876 843 362; jodie.davies@seatcars.co.uk

Sam Mercer, Product Affairs Manager
01908  548069, 07557 597181; sam.mercer@seatcars.co.uk

Laura Margott, Media Relations Manager
01908 548 078; 07881 227 608; laura.margott@seatcars.co.ukpressevents@seatcars.co.uk 

Craig Jones, Press Fleet Manager
01908 548 364; 07827 978 411; craig.jones2@seatcars.co.uk

www.seatpress.co.uk

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SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

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SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

Media ID: 33300
Small 1500 x 1125 1.2 MB
Medium 3500 x 2625 5.1 MB
Large 1025 x 769 1.0 MB

© 2020 Copyright Seat. Reproduction free for editorial use only.

SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

SEAT's Live Showcase expert, Tony, demonstrating a Tarraco SUV to a potential customer

Media ID: 33299
Small 1500 x 1125 1.2 MB
Medium 3500 x 2625 5.1 MB
Large 1025 x 769 1.0 MB

© 2020 Copyright Seat. Reproduction free for editorial use only.