EKSTRÖM, HARNESSING KILOWATT HOURS OF POWER

Electric racing touring car

  • CUPRA ambassador and e-Racer official driver Mattias Ekström takes the electric touring car for its first test at Montmeló Circuit
  • The Swedish driver is helping to develop the first ever fully electric touring car
  • Becoming accustomed to driving with no gearbox and with a much quieter engine are the greatest challenges for a racing champion

Martorell, 0430/11/2019. – With more than 25 years of experience in different touring cars, rally and karting competitions Mattias Ekström is one of the most versatile racing drivers in the world. Now, he has embarked on one of the biggest challenges of his career - to help develop the CUPRA e-Racer as an official driver. He is working closely with the team of engineers and technicians to fine tune the world's first fully electric race car and compete in the new ETCR race format in 2020. Ekström tested the car for the first time on asphalt at the Montmeló Circuit in Barcelona earlier this month.

What do you expect from this initial test?

What I'm really looking forward to is being able to control and harness all the car's power. I think the biggest challenge is getting used to driving with no gearbox and without the roar of the engine as a reference for knowing, for example, how fast to go when taking corners.

What was your initial impression?

It felt really good, especially when reaching full power coming out of the slower corners on the circuit. I really enjoyed the first lap. The second also went well, although I began to notice that I was forcing the rear tyres. I still need some time to get used to the sound of the engine; it's much quieter than any other I've driven before, and I'm a very emotional driver. In addition, I have to pay close attention to energy management on each lap; that's essential with an electric racecar, almost as important as its speed. 

How does it feel to participate in the development of the first ever fully electric touring car?

I hope to be able to help the CUPRA team with my experience and the feedback from the car's steering wheel to make it faster, but at the same time more consistent and easy to drive. Once we begin competing with the CUPRA e-Racer, we have to keep our eyes on the victory and to do that we must be well prepared.

What do you think competing will be like with the e-Racer in the ETCR series?

Winning is everything to me; it's the same with the CUPRA e-Racer as with any of the other cars I've competed with. So my dream is to win and be the champion. I want to put CUPRA on the podium of global motorsport.

Two champions, current stats

CUPRA e-Racer:

  • Reaches a top speed of 270 km/h (168mph)
  • Accelerates from 0 to 100km/h (62mph) in 3.2 seconds and from 0 to 200km/h (124mph) in 8.2 seconds
  • Its 450kg battery is as powerful as 9,000 mobile phone batteries connected at the same time
  • Its four engines combined reach 12,000rpm compared to 6,500rpm on a petrol-powered race car, and all with a single gear
  • It delivers 300kW of continuous power, reaching peaks of 500kW

Mattias Ekström:        

  • 2016 FIA World Rally Cross champion
  • Two-time winner of the Deutsche Tourenwagen Masters (DTM), with a total of 25 victories in the series
  • Three-time winner of the Race of Champions
  • 25 years competing in karting, rally and touring car races

ENDS

CUPRA is an exclusive brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its first year of life, CUPRA sales in 2018 went up by 40% compared to last year, reaching 14,400 units. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.

CUPRA HQ Comunication

Vanessa Petit
Content Generation
T/+34 680 153 938
vanessa.petit@seat.es

 

Laura Bertran
Content Generation
T/+34 699 839 706
laura.bertran@seat.es

 

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
1

Mattias Ekstrom CUPRA e-Racer

Mattias Ekstrom CUPRA e-Racer

Media ID: 33038
Small 1500 x 999 0.8 MB
Medium 3500 x 2332 4.3 MB
Large 4000 x 2666 7.0 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.