• Sales up 8.9% year-to-date despite overall market decline of 2.5%
  • Record September sales of 8,216
  • Brand reaches highest ever UK market share of 2.95% YTD
  • SEAT delivers 454,800 vehicles globally between January and September – 9.4% higher than last year

Milton Keynes, 09/10/2019
SEAT UK’s growth continues with sales of 54,995 so far in 2019, an increase of 8.9% between January and September against the backdrop of a market which has declined by 2.5% during the same period.

Record September sales of 8,216 cars helped the Barcelona-based brand to reach 2.95% market share in the year to September, up from 2.64% during the same period of 2018.  

The strong results continue following the successful launch of the all-new Tarraco seven-seater SUV, the CUPRA Ateca performance SUV, and with strong demand for the popular Arona compact SUV.

Globally, SEAT also achieved its best ever September result, selling 43,200 vehicles. Records have also been set for the January to September period: in 2019 the brand delivered 454,800 cars, up 9.4% compared to the same period last year.   

Richard Harrison, Managing Director of SEAT UK said: “It’s encouraging to see our growth momentum continue despite the market headwinds; it shows just how desirable our latest range of award-winning products are, and reflects the passion and enthusiasm of our retailer partners. 

“The recently launched all-new Tarraco SUV and the CUPRA Ateca performance SUV are just the start of our next wave of new products, which includes six further new models over the next 12 months, starting with the all-electric Mii city car, which opens for ordering next month, together with our big plans for our CUPRA performance division, the future looks even more exciting.”

For more information on SEAT, please visit:


About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Holly Williams, Media Relations Manager (Wednesday to Friday)
01908 548 078; 07738 897319;

Laura Margott, Media Relations Manager (Monday to Wednesday)
01908 548 078; 07881 227 608;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

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SEAT Tarraco

SEAT Tarraco

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