SEAT encourages innovative thinking among its employees with an Innovation Day

  • The carmaker spends a day promoting company-driven innovation with workshops on new projects and inspirational talks
  • Four winning projects from 20 that were shortlisted, related with new mobility solutions, Industry 4.0 and new business models
  • The winning projects include the “Click, Click & Go” e-commerce service in Norway; the ByBus bus on demand mobility service; the Smart SEAT Heating predictive seat temperature setting and the real-time logistics control centre

Martorell, 01/10/2019. SEAT celebrated the first edition of Innovation Day at its headquarters in Martorell, an inspirational event that recognises and encourages a mindset and culture of innovation in the company among employees. During the event, 20 innovation projects that were developed throughout the year were presented, all related with new mobility solutions, Industry 4.0 and new business models, with the winning projects also announced.

SEAT Vice-president for Human Resources Xavier Ros declared that “the Innovation Day is open to all company employees and the initiative arose with the goal of connecting ideas, projects and talents from different areas. At the same time, events like this will have a multiplier effect, as they drive an innovation-driven mindset, create synergies among projects and identify new opportunities.”

With this initiative, SEAT detailed how innovative projects are launched, from the moment someone comes up with an idea until it is put into operation, to motivate creative thinking among the brand’s professionals. Inspirational talks were also organised with experts in innovation who shared their experiences. Furthermore, all company employees had the opportunity to share an innovative idea through a digital platform created for the Innovation Day.

The winning initiatives awarded with the ‘Passport to Innovation’
With the aim of promoting the professional growth of the participating teams who developed the different projects, these were evaluated by a jury made up of employees from several areas of the company. They based their decision on the innovative value of the projects and on how they benefit customers, the market and the company itself.

The winning projects include the “Click, Click & Go” e-Commerce service in Norway, an online and offline selling process that is integrated in a single e-Commerce platform which aims to streamline the purchasing process and enable cars to be sold 24/7; the ByBus bus on demand service, which aims to improve internal transportation at the SEAT Martorell facilities to reduce the use of cars; the Smart SEAT Heating predictive seat temperature system, which has resulted in a technology patent; and the new logistics control centre that connects and displays every point and supplier in the supply chain, enabling enhanced traceability and transparency.

The teams that developed the winning projects were presented with the ‘Passport to Innovation’ award to promote their professional growth and development with experiences such as a course on drones, a visit to 4YFN (MWC) and passes to attend the Smart City Congress and the Silicon Valley Tour.

A day devoted to innovation
All visitors had the opportunity to visit a demonstration area of the participating projects, including a preview of several recent initiatives, such as drone simulations. They were also invited to attend the 10-minute Sprint Talks, where they received insights into the most innovative projects as explained by their drivers. Finally, 35 participants divided into seven teams took part in the SEAT Challenges, where they took on four challenges related with new mobility forms, collaborative economy, sustainability and connectivity, following the methodology applied in the creation of disruptive projects.

Students from SEAT’s Apprentice School have attended a conference on entrepreneurship delivered by Pau García-Milà, a cofounder of eyeOS. The rest of the participants could also listen to a speech on disruptive leadership by Javier Rodríguez Zapatero, President of the Advanced Institute for the Development of the Internet; and a final conference delivered by Carlos Buenosvinos, CTO of SEAT:CODE, the company’s new software development centre.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports the 80% of its vehicles, and is present in 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest figure in the 68-year history of the brand, posted a profit after tax of 294 million euros and a record turnover of close to 10 billion euros.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and soon the Mii electric production will start in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

 

Cristina Vall-Llosada

Head of Global Corporate Communications

M/ +34 646 295 296

cristina.vall-llosada@seat.es

 

 

María José Aguilar

Corporate Communications

M/ +34 681 270 021

maria-jose.aguilar@seat.es

 

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SEAT encourages innovative thinking among its employees with an Innovation Day

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