• SEAT UK appoints Ben Fish as new Head of Sales Operations
  • Fish joins having been Head of Product & Planning and replaces Steve Catlin, who leaves to fulfil sales role at Audi UK
  • Rob Fryer becomes new Head of Product & Planning, replacing Fish
  • Catlin leaves after three years’ service, having aided a period of record breaking sales and market share for the brand

Milton Keynes, 09/09/2019
SEAT UK has undergone a number of management changes this month, as Ben Fish takes over the reins from Steve Catlin as Head of Sales Operations.

Ben Fish has spent his entire career with the Volkswagen Group having joined as an undergraduate placement student. He has since spent his career with the Group, spending time in various sales roles across Volkswagen, Audi, Skoda and most recently SEAT.

On his new role, Fish said: “I’m really looking forward to working further with the SEAT team as well as getting stuck in with our dealer partners to help grow the brand even more in the UK. Focusing on our customer experience and satisfaction scores when selling our cars, alongside new launches this year such as Tarraco, I can see 2019 being another fantastic year for the brand across retail and fleet channels.”

Replacing Fish, Rob Fryer becomes the new Head of Product & Planning. Fryer joined Volkswagen Group in 2013 as a Business Management Consultant, making his way up to Technical Assistant to the Managing Director in 2015. He has since spent the last three years in SKODA as Tactical Planning Manager before becoming Brand Controller in 2017. Prior to Volkswagen Group, Rob Fryer held a variety of Finance and Business Management roles at UBS Investment Bank.

Fryer says, “Having been a part of the Volkswagen Group for the last six years, I’ve witnessed SEAT’s unprecedented growth from afar with admiration. With a strong model line-up that’s still on an upward trajectory, there’s much to look forward to in the coming months and I can’t wait to dive in and carry on the good work Ben and his team has done.”

SEAT Managing Director, Richard Harrison, said: “I’m delighted to have Ben join the sales team at a record-breaking time. From my experience of his work in previous roles, I know he will bring significant insight to the role, building on the recent achievements of the sales team. I would like to congratulate Steve on his move to Audi UK and thank him for his leadership at SEAT over the last three years. We also welcome Rob to SEAT UK where I’m sure he will continue the fantastic work Ben has done.”


About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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