New appointment

  • As of 1st March Andorff will replace Dr. Matthias Rabe, who will lead the new Technical Development Operations area at the Volkswagen brand following eight years as member of the SEAT Executive Committee
  • The new Vice-President has close to 20 years’ experience at Daimler
  • He will be responsible for making SEAT fit for future challenges, especially those related with connectivity, electrification and new mobility solutions

Martorell, 01/03/2019. –Axel Andorff has been appointed SEAT’s new executive Vice-President for R&D, beginning today. With nearly 20 years’ experience at the carmaker Daimler, the new Vice-President will drive the company’s innovation projects, especially those involving car connectivity and electrification, as well as developing solutions and new forms of mobility.

As SEAT’s Vice-President for R&D, Andorff will report directly to company President Luca de Meo and have a seat on the Executive Committee. He succeeds Dr. Matthias Rabe, who will lead the new Technical Development Operations area at the Volkswagen brand after more than eight years at the Spanish carmaker.

“We will remember a before and after Matthias Rabe at SEAT. The work he has done on the product has made us one of the fastest growing car brands in Europe for several years now moving to the next level. Axel Andorff, to whom I extend a warm welcome, will have the exciting goal of consolidating future projects currently in progress and continue promoting innovation as the basis for the transformation we are implementing and that make SEAT already today a future-proof company” affirmed Luca de Meo.

SEAT’s R&D Vice-President is responsible for the areas of Design – where all of the brand’s vehicles are conceptualised, and the SEAT Technical Centre – the knowledge hub where more than 1,000 engineers work to develop innovation for cars as well as future mobility solutions.

Andorff, 46, is a Mechanical and Economics engineer from the University of Kaiserslautern (Germany). He has developed his entire career at Daimler, where he began in 2000. Until last February, he was responsible for concepts of Mercedes-Benz electric and compact car architecture. Prior to that, he held various positions in the areas of Mercedes-Benz R&D and Purchasing. Among other roles, he was head of the first generation GLA, CLA and CLA Shooting Brake models and also set up and headed Daimler’s purchasing in China, where he led the creation of the company’s purchasing network.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest amount in the brand’s 68 years of history.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communication

Cristina Vall-Llosada
Head of Corporate Communication
T / +34 93 708 53 78
M/ +34 646 295 296 

María José Aguilar
Corporate Communication
T / +34 93 708 53 67 
M/ +34 681 270 021 

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Axel Andorff, new SEAT Vice-President for R&D

Axel Andorff, new SEAT Vice-President for R&D

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