CUPRA taken to the next dimension

  • CUPRA will present a concept car to the world one year after the reveal of the new brand
  • The new vehicle clearly shows the direction and the vision of the brand, both from a design and a technological perspective
  • Exclusive vehicle melds a stunning look with a dynamic driving experience
  • The digital reveal of the CUPRA concept car will take place on 22 February

Martorell, 15-02-2019. On 22 February 2019, CUPRA will celebrate its first anniversary as a stand-alone brand by taking the high-performance vehicle to the next level with a new sophisticated design and a unique driving experience.

With this concept car – the very first vehicle developed specifically for the CUPRA brand - the development team has created a vehicle in a form that combines the benefits of a performance car and an SUV.

The dynamic concept car brings eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds.

This concept car is a synthesis of what CUPRA stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have in CUPRA to develop the next-generation of vehicles,” said Wayne Griffiths, CEO of CUPRA.

Stay tuned next Friday, 22 February for the digital reveal of the CUPRA concept car.


CUPRA is an exclusive brand for unique people, designed to captivate customers and meet all car lovers’ expectation of uniqueness, sophistication and performance. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.

SEAT Communications

Arnaud Hacault
Head of Product Communications
T/ +34 659 13 48 04


Jaume Rabassa
Product Communications
T / +34 619 61 64 70



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CUPRA to celebrate the new brand’s first birthday

CUPRA to celebrate the new brand’s first birthday

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