• Top Great British Fleet Event award caps record year for SEAT
  • Also secures Best Fleet Supermini award for the outstanding Ibiza
  • SEAT UK achieved best True Fleet sales of 18,826 in 2018
  • Brand is fastest growing OEM in True Fleet for two consecutive years with 27% year-on-year growth
  • SUV range additions also a big hit in 2018

Milton Keynes – SEAT has secured the prestigious Fleet Manufacturer of the Year award at the inaugural Great British Fleet Event 2019.  

Having taken the accolade of Most Improved Fleet Manufacturer just a year previously, SEAT has continued its ascent, this time winning the coveted overall award.

Formerly the Fleet World Honours, the new Great British Fleet Event is bigger and better than ever for 2019.

Under its new title, the ceremony took place in central London where it was announced that SEAT had won the most illustrious award of the night, as well as Best Fleet Supermini for the talented Ibiza hatchback.

The Fleet Manufacturer of the Year award commends excellence in the overall delivery of fleet programmes and strength of vehicle line-up, with SEAT coming out on top.   

After achieving record true fleet sales again in 2018, this achievement caps what has been a significant 12-months for the manufacturer. With a year-on-year growth of 27%, SEAT UK has now been the fastest growing car manufacturer in true fleet for two consecutive years.

The success didn’t stop at the overall award, however. The SEAT Ibiza triumphed over competitors to take home the desirable Best Fleet Supermini award.

Fleet World editor Martyn Collins said: “SEAT’s recent transformation is ongoing, with more brilliant new products such as the incoming Tarraco and its focus on putting fleet at the core of the business remains the same. The specialist team, strengthened dealer network, plus the web portals and four-day test drives raise awareness and mean sales are unlikely to slow down any time soon.” 

SEAT UK Head of Fleet & Business Sales, Peter McDonald, commented: “To win such an esteemed award is an honour. We must thank the Fleet World team and judges for recognising what has been a tremendous year for us. For the vast efforts of everyone involved across the business to be recognised on such a platform is special.

“Company drivers and fleets can now choose from a superb range of SUVs alongside other favourites from the Mii and Ibiza to the Leon and Alhambra.

“As well as the range of vehicles, we’re providing genuinely beneficial initiatives to simplify and add value to the fleet experience, while focusing on achieving outstanding customer service levels. It won’t stop there, however, with new and exciting activities planned for 2019 and beyond.”

SEAT has introduced several new models in the last 18 months with the arrival of the new seven-seater Tarraco in 2019 following the introduction of the compact Arona in 2018.     

For more information on SEAT fleet, see, call 0800 975 7844 or email      


About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact: 

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Gemma Briggs, Product Affairs Manager
01908 548 069; 07827 990379

Holly Williams, Media Relations Manager (Wednesday to Friday)
01908 548 078; 07738 897319;

Laura Margott, Media Relations Manager (Monday to Wednesday)
01908 548 078; 07881 227 608;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

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The Great British Fleet Awards 2019

The Great British Fleet Awards 2019

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The Great British Fleet Awards 2019

The Great British Fleet Awards 2019

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© 2020 Copyright Seat. Reproduction free for editorial use only.