First gong for CUPRA Ateca

  • CUPRA Ateca is winner of new What Car? Sports SUV of the Year category
  • Recently launched performance SUV praised by motoring experts for fun driving style and value for money compared to rivals
  • It is the first model to be launched under the new CUPRA brand, combining sportiness, sophistication and practicality
  • The CUPRA Ateca is priced from £35,900 OTR with metallic paint and three-years of CUPRA Care service and maintenance included

Milton Keynes, 23/01/19 – The CUPRA Ateca SUV has won the inaugural Sports SUV of the Year category at the 2019 What Car? Awards at a ceremony in London last night.

Judges commended the CUPRA Ateca for its unparalleled fun factor versus its more expensive rivals, costing just £35,900 OTR – thousands less than its rivals.

It’s no surprise that the CUPRA Ateca is turning heads amongst industry experts, with its mixture of interior space and exceptional performance delivered by its 300PS engine, 4Drive system and 7-speed DSG gearbox. 

The award arrives less than a year after CUPRA became a standalone brand with the intention of offering even greater performance and design flair for enthusiasts who also want a high level of sophistication and sportiness.

Commenting on the decision to award the CUPRA Ateca as Sports SUV of the Year, Steve Huntingford, Editor, What Car? said: “CUPRA has managed to produce a car that’s every bit as fun to drive as more expensive rivals, despite undercutting them by thousands of pounds. In terms of smiles per mile, it's unsurpassed in the SUV market.”

Richard Harrison, Managing Director, SEAT UK, said: “For our new brand to win an award from What Car? is a great achievement and testament to the incredible talent and hard work of everyone involved. We knew that with CUPRA Ateca we had a special car on our hands and it’s exciting to see that recognised by one of the industry’s leading publications.”

The CUPRA Ateca arrived in the UK less than eight weeks ago and is the first model to be launched under the new CUPRA brand, delivering the highest performance of any SUV outside of premium manufacturers with 300PS and 400Nm of torque available from its 2.0-litre TSI petrol engine. 

With a top speed of 153mph, the CUPRA Ateca can propel itself from 0-62mph in just 5.2 seconds. Its economy figures are impressive, too, with NEDC equivalent CO2 emissions of 168g/km and efficiency of 38.2mpg on the WLTP cycle.

The new model boasts a high-level of standard specification, including metallic paint and CUPRA Care service and maintenance all included in the price.

The Ateca features CUPRA exterior body styling, exclusive diamond cut alloy wheels, striking glossy black details and eye-catching new copper CUPRA logo and lettering. Its interior features a leather sports steering wheel and black Alcantara® sports seats embossed with CUPRA logo with copious amounts of space for all the family.

Standard equipment highlights include keyless entry and start system, wireless charging, 8-inch touchscreen system, Dynamic Chassis Control and Park Assist. The CUPRA Ateca is priced from £35,900 OTR.


About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Gemma Briggs, Product Affairs Manager
01908 548 069; 07827 990379

Holly Williams, Media Relations Manager (Wednesday to Friday)
01908 548 078; 07738 897319; 

Laura Margott, Media Relations Manager (Monday to Wednesday)
01908 548 078; 07881 227 608; 

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

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CUPRA Ateca is winner of new What Car? Sports SUV of the Year

CUPRA Ateca is winner of new What Car? Sports SUV of the Year

Media ID: 31257
Small 1500 x 1000 1.2 MB
Medium 3500 x 2333 4.7 MB
Large 3000 x 2000 2.3 MB

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CUPRA Ateca is winner of new What Car? Sports SUV of the Year

CUPRA Ateca is winner of new What Car? Sports SUV of the Year

Media ID: 31255
Small 1500 x 1000 0.9 MB
Medium 3500 x 2333 3.8 MB
Large 3000 x 2000 3.1 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.