SEAT tunes in to music with new Radio Primavera Sound

  • The carmaker partners in the creation of this new digital radio station, with programmes dealing with music trends and emerging culture
  • Primavera Sound and SEAT share a youthful spirit and passion for talent and music
  • This is the third time the brand is strategic partner of Primavera Sound
  • Primavera Sound 2019 takes place 30th May-1st June

Martorell, 07/12/2018. - Passion for music brings SEAT and Primavera Sound together again, for the third consecutive year. The carmaker will be a strategic partner of the 19th edition of the internationally acclaimed festival in 2019. SEAT will close a year of music with the launch of the innovative Radio Primavera Sound project.

The new digital radio and audiovisual platform is going to feature concerts and cultural spaces on demand and live streaming 24 hours a day, 365 days a year. The platform will broadcast podcasts and live programmes through three channels, one exclusively devoted to music and two in Spanish and English, and will feature four programmes co-created with Primavera Sound.

“Created in Barcelona” will provide a voice to creative talent related with the city over and above music, including prominent individuals from the world of photography, street art or audio innovation in the music scene. Halfway between a sound studio and a music club located in Barcelona’s Born neighbourhood, Radio Primavera Sound will enable audiences to enjoy special programmes such as the SEAT Sound Sessions, which are innovative experiences with emerging artists and avant-garde projects under development with famed musicians. Listeners can tune in to the radio station via a mobile app, already available for iOS and soon for Android, or the https://www.primaverasound.com/radio website.

SEAT Global Marketing Director, Susanne Franz explained that: “Primavera Sound is certainly a global music reference and one of the most highly desired.

“This new initiative aims to create a space where what matters is offering qualitative content without labels, accessible to everyone at all times. SEAT is committed to talent and creativity and this project encompasses both, strengthening our partnership with Primavera Sound in the most natural way.”

Radio Primavera Sound is getting off the ground by announcing the festival’s 2019 line-up of music events, with headliners such as Rosalía, Stereolab, Interpol, James Blake, Tame Impala and J Balvin, among others. For the third year in a row, SEAT will support the festival with the aim of enhancing the experience of festivalgoers.

Primavera Sound Co-director and Marketing Director Alfonso Lanza said: “believing in a project is pointless if there’s nobody else who feels as strongly about it. In this sense, SEAT’s involvement with Radio Primavera Sound is undeniable. This long-awaited project would not be possible without their support, so we can only thank them for their confidence in our making the radio programme we had envisioned and give it the international dimension it deserves.”

The next edition of Primavera Sound is scheduled for May 30th to June 1st, with three days of concerts that will again turn Barcelona into the independent music capital. This year, close to 220,000 people helped the festival break its previous record high turnout. Furthermore, this quintessential live music event is earning growing international acclaim, as more than half of the festivalgoers came from 126 countries.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Elisabet Anglada

Head of Content Activation

T / +34 689 282 093

elisabet.anglada@seat.es

 

Gemma Solà

Content&Platforms Management

T / +34 639 944 087

gemma.sola@seat.es

 

 

 

http://seat-mediacenter.com 

 

 

 

 

 

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