15,000 KG OF CEMENT TURNS SEAT ARONA INTO A SCULPTURE

Artpiece by street artist Vhils

  • Portuguese artist Alexandre Farto draws inspiration from the design of SEAT’s most urban SUV to create a unique piece
  • 15 tonnes of cement, steel, silicone and fibreglass was used on this artwork
  • On display in the Urban Contemporary Art Museum in Cascais, the sculpture aims to immortalise the lines of the car

Martorell, 19/11/2018. - “I wanted to somehow immortalise the design of a car”, admits Alexandre Farto, better known as Vhils. The Portuguese street artist has created one of his latest works, ‘Tangible’, a sculpture made with 15 tonnes of cement that reinterprets the design of the SEAT Arona. Here he explains how he carried out the design and production process of this unique piece, which took a year to complete:

- Three months to design the initial mould in 3D: In the same way as car designers, this internationally recognised artist begins his projects with pencil and paper, and later confirms their feasibility using virtual technology.  “I had never worked with a car before and had wanted to do just that for quite some time, so this collaboration has been a fantastic opportunity for me, a seamless connection”, he assures.

- The challenge of working with cement: According to Vhils, the challenge was to sculpt a large-scale piece with material that is complicated to shape. “I like to use rustic materials”, he adds. He used a total of 15 tonnes of cement, fibreglass and silicone. An initial steel structure was necessary to build the mould. The wheels were made separately and each weighs 100 kg.

- A car with a 3D effect: The front part of the sculpture imitates the lines of the Arona, while at the rear “you can see several horizontal buildings that shape an eye to emphasise the importance of looking. From a distance, it looks as if the car is creating a wake as it moves away”, he explains.

- A fossil a hundred years from now: This is how Vhils would like this unique version of the Arona to be rediscovered within a century. “I’m tremendously proud of this piece; not only for its technical complexity, but because it has been created to withstand the passing of time”, he says. According to this artist, ‘Tangible’ will be a witness to today’s society. “Not only did I want to immortalise the lines of a car, but ‘fossilise’ the relationship between cities and their inhabitants”, concludes Vhils, who does not hesitate to place the car as a crucial linking element of society.

ENDS

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Gemma Solà

Content&Platforms Management

T / +34 639 944 087

gemma.sola@seat.es

 

Vanessa Petit

Content Generation

T / +34 680 153 938

vanessa.petit@seat.es

 

 

 

http://seat-mediacenter.com

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
9

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31024
Small 1500 x 1000 0.8 MB
Medium 3500 x 2333 4.2 MB
Large 4000 x 2667 5.5 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31025
Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.6 MB
Large 4000 x 2667 4.7 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31026
Small 1500 x 1000 1.1 MB
Medium 3500 x 2333 4.6 MB
Large 4000 x 2667 5.8 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31027
Small 1500 x 1000 0.9 MB
Medium 3500 x 2333 4.6 MB
Large 4000 x 2667 6.0 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31028
Small 1500 x 1000 0.7 MB
Medium 3500 x 2333 3.1 MB
Large 4000 x 2667 3.7 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31029
Small 1500 x 1000 1.3 MB
Medium 3500 x 2333 6.0 MB
Large 4000 x 2667 7.6 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31030
Small 1500 x 843 0.5 MB
Medium 3500 x 1968 2.3 MB
Large 4000 x 2250 2.3 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31031
Small 1500 x 843 0.6 MB
Medium 3500 x 1968 2.6 MB
Large 4000 x 2250 3.0 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31032
Small 1500 x 1000 1.0 MB
Medium 3500 x 2333 5.0 MB
Large 4000 x 2667 6.3 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

Videos
1

15,000 kg of cement turns SEAT Arona into a sculpture

15,000 kg of cement turns SEAT Arona into a sculpture

Media ID: 31033
MP4 Video 24 fps 32 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.