SEAT UK PUTS MENTAL HEALTH AWARENESS IN THE DRIVING SEAT WITH STAR-STUDDED MUSIC 4 MENTAL HEALTH GIG

  • SEAT UK was Official Car Partner of Music 4 Mental Health charity event at Camden’s Roundhouse
  • Hosted by Jordan Stephens, acts included Ed Sheeran, Ella Eyre, Olly Murs and James Arthur
  • Fleet of 10 SEAT vehicles provided chauffeur support throughout the event
  • Pre-event panel featuring celebrities including Love Island’s Dr Alex discussed mental health experiences

Milton Keynes, 19/11/18. - SEAT UK put mental health awareness in the driving seat last night, supporting charity gig Music 4 Mental Health by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models.

As Official Car Partner for Music 4 Mental Health, SEAT UK supported a brand-new #IAMWHOLE initiative bringing together some of the most prolific names in British music for a ground-breaking fundraising concert.

The concert was awash with stars – many of whom have been affected by mental health difficulties – with Ed Sheeran first on stage, followed by Nothing But Thieves, Olly Murs, Hussain Manawer, Anne-Marie, Ella Eyre, Louis Berry and Professor Green, while James Arthur closed the gig with a rousing performance.

The event helped raise funds for mental health charities Campaign Against Living Miserably (CALM), The Mix and YMCA and featured a discussion panel led by Rizzle Kicks’ and #IAMWHOLE founding ambassador Jordan Stephens. Love Island’s Dr Alex was among the panellists who discussed their own experiences with mental health.

Stephens said: “The Music 4 Mental Health event was a huge success and it was great to see such talented artists and performers come together to help raise the profile of mental health.”

A 10-strong fleet of M4MH-liveried vehicles, including Ateca, Alhambra and Leon models, transported acts across London before and after the gig, making 43 trips and covering an estimated 2,000 miles.

Richard Harrison, Managing Director of SEAT UK, said: “SEAT has a really strong connection with young people and we know that music is a genuine passion for many of our customers. Music 4 Mental Health has been a tremendous success and we’re honoured to be able to support an event that helps so many people by encouraging more open discussion about mental health.”

ENDS

Notes to editors

ABOUT M4MH
Music 4 Mental Health is a groundbreaking new initiative bringing incredible individuals, influential communities and the most prolific names in British music together for an unforgettable fundraising concert, presented by #IAMWHOLE.

Hosted by half of chart-topping Rizzle Kicks and #IAMWHOLE founding ambassador Jordan Stephens, the night features Ed Sheeran, Anne-Marie, James Arthur, Ella Eyre and Olly Murs plus special guests.

#IAMWHOLE, the innovative anti-stigma mental health campaign, was launched in 2016 in partnership with the NHS and YMCA as a direct response to the mental health difficulties being experienced by children and young people.

A monumental collaboration project, Music 4 Mental Health is proud to partner with and raise funds for the UK and Ireland’s leading youth and mental health charities; the Campaign Against Living Miserably (CALM), The Mix and YMCA.

About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422; juliet.carrington@seatcars.co.uk

Gemma Briggs, Product Affairs Manager
01908 548 069; gemma.briggs@seatcars.co.uk

Laura Margott, Media Relations Manager
01908 548 078; laura.margott@seatcars.co.uk

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247; katie.mardle@seatcars.co.uk

www.seatpress.co.uk

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
4

SEAT UK puts mental health awareness in the driving seat

SEAT UK puts mental health awareness in the driving seat

Media ID: 31021
Small 1500 x 1000 0.9 MB
Medium 3500 x 2333 4.3 MB
Large 5472 x 3648 5.2 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

SEAT UK puts mental health awareness in the driving seat

SEAT UK puts mental health awareness in the driving seat

Media ID: 31020
Small 1500 x 998 0.7 MB
Medium 3500 x 2330 3.3 MB
Large 3184 x 2120 1.5 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

SEAT UK puts mental health awareness in the driving seat

SEAT UK puts mental health awareness in the driving seat

Media ID: 31019
Small 1500 x 998 0.9 MB
Medium 3500 x 2330 4.5 MB
Large 3184 x 2120 1.7 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.

SEAT UK puts mental health awareness in the driving seat

SEAT UK puts mental health awareness in the driving seat

Media ID: 31018
Small 1500 x 1000 0.9 MB
Medium 3500 x 2333 3.8 MB
Large 5472 x 3648 4.2 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.