Best result ever

  • The carmaker sold 449,000 cars globally from January to October 2018
  • Germany, Spain, the UK, France and Italy, in addition to Algeria, are spearheading growth
  • Deliveries in October went down due to the effect of the new WLTP regulation

Martorell, 09/11/2018. - With just two months left before 2018 comes to a close, SEAT sales continue to post record growth. Between January and October, the company sold 449,000 vehicles worldwide, which is 13.7% more than in the same period of 2017 (395,100). This is the best result in the history of the carmaker, and it is above the figure achieved between January and October 2000 (433,600 cars). In October, sales fell by 16.8% for a total of 33,400 vehicle deliveries. This decline can be explained by the sharp increase in sales prior to the implementation of the WLTP regulation.

SEAT Vice-president for Sales and Marketing Wayne Griffiths pointed out that “the October result was expected following the nearly 40% increase in sales in July and August as a result of the WLTP effect. The volume should stabilise in November and we expect to get back on the growth track in the next few months. SEAT aims to close 2018 with double digit growth for the second year in a row and achieve the highest sales volume in the history of the brand.”

SEAT’s worldwide deliveries are making solid progress thanks to the excellent results in the five major European markets. Between January and October this year, Germany (98,000 vehicles; +16.6%), Spain (93,300; +15.0%), the UK (54,700; +13.1%), France (26,000; +27.9%) and Italy (17,600; +15.7%) posted double digit increases. These countries are leading SEAT’s sales growth together with Algeria, where the brand has already delivered 16,800 vehicles, four times more than in the same period of 2017 (3,900).

Austria (16,900; +11.1%), Poland (10,700; +15.8%), Belgium (8,500; +28.4%) and Portugal (8,500; +23.9%) are four more main markets where SEAT recorded strong growth between January and October.

The increase in sales boosts operating profit
The all-time sales record is also reflected in the financial results. Between January and September 2018, SEAT’s operating profit rose by 54.4% to stand at the record figure of 237 million euros (154 million between January and September 2017). Higher profit margins as a result of increased sales of upper segment vehicles and better equipped models contributed to the profit increase. Furthermore, revenues went up by 6.7% in this period to stand at 7.744 billion euros (2017: 7.255 billion), the highest turnover in the history of SEAT.


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78 
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50 
M/ +34 646 303 738

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SEAT Ibiza and Leon

SEAT Ibiza and Leon

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