The Tarraco has been given further personality through its colour palette: “The size, silhouette and target fully determine the colour range of each model. Each segment features its own colours,” comments Jordi Font, Head of SEAT’s Colour & Trim department. The palette of an SUV has to express ‘safety and protection’.
“It requires subdued or metallic shades and, depending on its size, you can play with features such as a two-tone roof or certain trim elements,” adds Font. The colour palette of the SEAT Tarraco includes eight shades “that give it the elegant genes that define its personality”, he concludes.
When selecting the trim for SEAT’s largest SUV, designers worked with premium materials: “We chose melange fabrics and, for the first time, matte chrome trim features that give the car an added touch of sophistication,” explains Amanda López, also from the Colour & Trim department. In order to verify the multiple combinations of interior design, the team used virtual reality technology.
The work of the entire department concludes with the freeze design, a resin replica of what will be the final vehicle, which is used to approve the lines of the new model. This is the last step in the design process, and from this point on the project is handed over to the engineers.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.
The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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