SEAT showcases its innovations in the city of Paris

  • Tarraco makes its general public debut as the last model in SEAT’s SUV offensive
  • The brand connects with Parisians and launches pop-up stores in Saint-Lazare and Le BHV Marais
  • CNG models – available to purchase in mainland Europe – can be test-driven at the Green Test Center in Place de la Concorde

Milton Keynes – SEAT is heading to the city of Paris with all of its latest innovations. Coinciding with the motor show in the French capital, which opens its doors today to the public, SEAT is launching two pop-up stores to integrate its new models into the streets of Paris and bring them closer to brand enthusiasts.

The SEAT Arona is on display from today in a pop-up store located in the emblematic Saint-Lazare Square, where the public are able to discover the crossover and take it for a test drive.

As of Saturday there will be a CUPRA space in the iconic Le BHV Marais, located in the city’s trendiest neighbourhood. The interior of this space will feature a prominent exhibition of sophistication, uniqueness, quality and personalisation, and this pop-up store will also include products and limited editions of a unique new line of accessories produced through the collaboration between CUPRA and other prestigious brands such as Fabike, L.G.R and Trakatan.

SEAT President Luca de Meo stated that “Paris is the perfect backdrop to present our latest vehicles to the public, such as the Tarraco. Until 2020 we will launch one new car every six months, which represents a challenge for the company as well as an opportunity to show the potential of SEAT. We want to be even closer to people and for this reason we are taking our cars to their natural setting, which is the streets of a city.”

As part of the activities within the framework of the Paris Motor Show through to October 14th, SEAT will also have a test drive site in the Green Center at Place de la Concorde, where the Leon and the Ibiza fuelled with compressed natural gas (CNG) can be taken for a test drive. SEAT vehicles fuelled with CNG are available to purchase in mainland Europe.

To celebrate 120 years of the Paris Motor Show, the brand participated in a parade on Place de la Concorde with the legendary SEAT 600 last Sunday.

SEAT’s SUV offensive makes it to the Paris Motor Show

Visitors to the Paris Motor Show can get a first-time look at SEAT’s entire SUV model lineup – Arona, Ateca and the new Tarraco. At this year’s show, visitors to the SEAT stand can explore all the features of the newly launched Tarraco . With the claim ‘Why not now?’, guests can get to know the car and enjoy a spectacular experience in an interactive room lined with reflecting walls that transport them to the centre of the Tarraco universe. The SEAT stand at the Paris Motor Show also features large format screens so visitors can individually configure models such as the Ibiza, Arona, Leon, Ateca or the Tarraco.

SEAT Tarraco, the brand’s new flagship

SEAT’s new SUV symbolises the brand’s entry into the all-terrain category of vehicles with up to 7 seats. Presented last month in the city of Tarragona, the Tarraco points to the brand’s future design direction. Positioned at the forefront of SEAT’s SUV range, the Tarraco prominently features design and functionality, sportiness and comfort, affordability and quality, as well as technology and emotion. Each engine in the range is equipped with direct injection, turbocharger and Start&Stop technology, with power outputs of 150 and 190hp.

CUPRA Ateca, a new brand is born

The sporty new SUV spearheads the new CUPRA brand and stands out for the extraordinary balance between sporty driving pleasure and convenience for day-to-day use. With its sporty design, unique style and personality, it features an impressive array of technological equipment that places it on a par with premium category vehicles. It is equipped with a four cylinder 2.0 TSI engine that delivers 300hp output and a six-speed automatic dual clutch DSG gearbox.


Notes to editors

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations

01908 548 077; 07795 166 422;

Gemma Briggs, Product Affairs Manager

01908 548 069;

Laura Margott, Media Relations Manager

01908 548 078;

Katie Mardle, Press Fleet Manager

01908 548 364; 07983 537 247;

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SEAT showcases its innovations in the city of Paris

SEAT showcases its innovations in the city of Paris

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