SEAT Ibiza favoured by first-time drivers

  • SEAT Ibiza named ‘Best First Car’ at Parkers New Car Awards 2019
  • Sharp Supermini solves rigamarole of choice for first-time drivers
  • Ibiza customers on average ten years younger than other supermini buyers
  • Dynamic design and low running costs continue to appeal to young drivers

Milton Keynes, 27/09/18 – The SEAT Ibiza has retained its place as the car of choice for first-time drivers.

Named the ‘Best First Car’ at the Parkers New Car Awards for the second year running, the dynamic supermini continues to impress new drivers across the UK.

Since its launch in 2017  the Ibiza has developed a strong following from young and new drivers, and the average Ibiza customer is on average ten years younger than typical supermini buyers.

Solving the age old problem of finding the right car for new drivers, the new Ibiza has become a firm favourite among first-timers, parents and partners thanks to its low running costs, dynamic handling and tranche of safety features.

Balancing practicality with sharp design, and an entry level price of just £15,595 alongside competitive finance deals, the Ibiza has developed a strong following from young drivers since its launch in 2017.


Notes to editors

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Gemma Briggs, Product Affairs Manager
01908 548 069;

Laura Margott, Media Relations Manager
01908 548 078;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions


SEAT Ibiza favoured by first-time drivers

SEAT Ibiza favoured by first-time drivers

Media ID: 30744
Small 1500 x 1012 0.9 MB
Medium 3500 x 2363 4.2 MB
Large 3500 x 2363 4.1 MB

© 2019 Copyright Seat. Reproduction free for editorial use only.