Named the ‘Best First Car’ at the Parkers New Car Awards for the second year running, the dynamic supermini continues to impress new drivers across the UK.
Since its launch in 2017 the Ibiza has developed a strong following from young and new drivers, and the average Ibiza customer is on average ten years younger than typical supermini buyers.
Solving the age old problem of finding the right car for new drivers, the new Ibiza has become a firm favourite among first-timers, parents and partners thanks to its low running costs, dynamic handling and tranche of safety features.
Balancing practicality with sharp design, and an entry level price of just £15,595 alongside competitive finance deals, the Ibiza has developed a strong following from young drivers since its launch in 2017.
Notes to editors
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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