SEAT INTRODUCES ITS DIGITAL COCKPIT TO THE ARONA AND IBIZA

  • The Digital Cockpit streamlines the delivery of important information to the driver
  • The Arona is the first crossover on the segment to integrate the Digital Cockpit
  • The Digital Cockpit’s 10.25” display is customisable to maximise its benefit and aid drivers, helping them focus on the most important information

Martorell, 31/07/2018. - SEAT is bringing its versatile and customisable Digital Cockpit to the Arona and Ibiza, providing clearer information that is better suited to individual drivers.

The SEAT Arona is the first crossover on the market to benefit from the 10.25” interactive, customisable display, which has already aided drivers in the SEAT Leon and Ateca since January 2018. In the UK, the Digital Cockpit comes as standard in XCELLENCE Lux and FR Sport trim for Arona, Ibiza, Leon and Ateca.

The pixel-dense digital instrumentation not only has a more modern and versatile design, but provides greater functionality, allowing drivers to view everything from classic information found on analogue dials, such as speedometer and tachometer, to full-colour maps and navigation (as optional equipment).

“We are fully committed to offering our customers the best quality design, bringing in the precision of a classic gauge into the digital world, where each pixel is designed with the same accuracy”, said Alejandro Mesonero-Romanos, Director of Design at SEAT. “Taking advantage of this disruptive digital environment, our interior car design upgrades to the next level.”

Controlling the information provided is simple and requires the driver to merely press the steering wheel-mounted ‘View’ control button to scroll through the three different available main displays, minimising driver distraction and maximising the clarity of information provided depending on the driver’s needs. Transitions between the available information on the 1280 x 480 pixel TFT display are smooth thanks to its 75 Hz refresh rate, which makes information easier to read.

Display choices

SEAT’s Digital Cockpit provides three main information displays: Classic, Digital and Dynamic View.

Classic information provides the well-known analogues features such as a speedometer and tachometer, but between these two digital dials extra data can be displayed, including navigation information, music, phone, driving data and assistance information (lane assist, blind spot detection and front assist, ACC) and your vehicle’s status. While additional information can also be displayed in the very centre of the dials.

Digital maximises the 10.25” Digital Cockpit’s pixel dense display, showing detailed mapping information for the vicinity you’re in, making it easier to find parking facilities, garages and follow directions. The map can be zoomed in or out to make it easier for the driver to orientate themselves. This view also provides all menu information, such as phone, driving data, assistance information and vehicle’s status.

The Dynamic display provides an improved clarity to important information such as turn-by-turn directions, advanced driver assistance system information from lane assist, blind spot detection and front assist, and your vehicle’s status.

Driving data can also be displayed in all views, including: fuel consumption, distance driven and total mileage. The system also allows you to show the music currently being played, while the driver can scroll through the music library with minimal need to take eyes off the road.

And in a world that is constantly connected, should an incoming call be received the display will automatically adapt to include the caller’s ID, with the person appearing as a ‘pop-up’ on the screen.

Flexibility

The customisability of the Digital Cockpit means that no matter who is behind the steering wheel, the best information for that driver will appear. Two of the main displays – Classic, and Dynamic – can be adapted to show specific information.

This means that if the driver wants to mix navigation indications with traditional speedometer and tachometer dials or use the full screen to display the detailed map it can be saved as a user profile and easily selected the next time the driver is behind the wheel. Up to three profiles per style can be created and saved in the system.

On top of that, the Digital Cockpit features light sensors which, depending on ambient lighting conditions and by way of an algorithm, adapt the display lighting of the vehicle's screen displays.

The Digital Cockpit is an instrument cluster that has been designed as an interactive display which is why it can be configured to the driver’s needs. And with a resolution of 133 dpi, the increased clarity and breadth of information available puts drivers in greater control.

Notes

SEAT’s Digital Cockpit was integrated in the Ateca and Leon at the beginning of the year and took centre stage at the 2018 Geneva International Motor Show. The Digital cockpit was featured in the CUPRA Ateca, the SEAT Leon CUPRA R ST and the SEAT Leon 1.5 TSI EVO FR.

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.

The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia. 

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

SEAT Communications

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804
arnaud.hacault@seat.es

Jaume Rabassa
Product Communications
M/ +34 619 616 470
jaume.rabassa@seat.es


http://seat-mediacenter.com

 

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