Martorell, 23/07/2018 - “Stupenda”, “magnifique”, “schön”, “enorme”. Different words and different languages, but all with the same substance. Ten international followers of SEAT received an exclusive first look at its newest model, the SEAT Tarraco.
Coming from the UK, France, Italy, Germany and Spain, the fans had the chance to admire the company’s third SUV up close before its international presentation in September.
After receiving an invitation to visit the Martorell facilities, the ten SEAT fans were in for a big surprise. They were told to, “Go on in, take a seat and enjoy” before walking into a dimly lit room: taking turns in pairs, the fans walked into the company’s auditorium where they could only make out a couple of chairs. “Why is it so dark in here? I can’t see anything”, says one of the baffled visitors. “What’s going on here?”, adds the second as he takes his seat in the chair.
When the dark cover is pulled back for them to discover the surprise, “What an elegant silhouette – it’s stunning”, says one of the fans. Besides its design, other aspects that jump out at them are its robustness and large size: “it’s a lot bigger than I expected; it would be great for my everyday needs” says an enthusiast from France. “I want it”, exclaims another fan who has travelled from the UK with her daughter.
Tarraco, Latin for Tarragona, is the first SEAT model name chosen by popular vote after more than 146,000 fans participated in the final phase of the #SEATseekingName initiative.
The new SEAT Tarraco – a large seven seat SUV – adds to the Spanish carmaker’s biggest ever product offensive and will be unveiled in Tarragona on 18 September. It will join SEAT’s current SUV range of the Ateca and the Arona. SEAT’s product offensive kicked off in 2016 with the launch of the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona crossover. The SEAT Tarraco is scheduled for market release at the end of this year.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros.
The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.