• Passion for motorsport and competitiveness makes Sanz a natural fit as CUPRA ambassador
  • Champion motorsports star has 18 world championship titles to her name and is an eight time Dakar Rally finisher
  • Her next sporting challenge will be on four wheels for the sporty CUPRA team

Martorell, 12-07-2018. – Motorcycle racer Laia Sanz (Corbera de Llobregat, 1985), a high profile international motorsport competitor, has been chosen as a CUPRA ambassador, solidifying the sporting heritage of the brand.

The partnership will include collaborating at brand events and other joint activities, such as Sanz competing at the wheel of a CUPRA TCR in scheduled races, an event she is training for at the Montmeló circuit.

Sanz personifies the CUPRA brand with her passion for competitive racing which has seen her chalk up 18 world championship titles. Her list of wins include 13 Trial and five Enduro World Championships, as well as a prominent ninth place finish at the 2015 Dakar Rally. The rider, just like CUPRA, leaves conventionalities aside and has cleared the way for women who want to dedicate themselves to motorsport. Her ambition to continually reinvent herself in the world of motorsport competition is an aim reflected in the brand CUPRA, and is a large reason for her embracing future racing challenges on four wheels.

Fulfilling a dream
In collaboration with CUPRA, Laia Sanz will race a CUPRA TCR alongside Jordi Gené, Alba Cano and Francesc Gutierrez at the 24 Hours of Barcelona endurance race at the Barcelona-Cataluña circuit (8-9 September), one of the most enticing events on the national and international scene. It will be the first time a team has competed with two male and two female drivers. The diverse and skilled CUPRA/ Monlau Competición team reflects the brand’s ground-breaking and innovative nature.

After signing with CUPRA, Laia Sanz, who has been linked to SEAT in recent years, said: “Being a brand ambassador is a great honour for me. CUPRA has great ambitions to reinvent the world of competition, and being a part of a project like this is a unique, stimulating experience.”

CUPRA Racing director Jaime Puig added: “We are proud to have Laia as a CUPRA ambassador, as both she and the brand love competition racing and maintain a constant sporting spirit.”

With this addition, Laia Sanz joins Jordi Gené, Jorge Lorenzo and Andrea Dovizioso as the current international ambassadors of the Spanish brand.

CUPRA is a special brand for unique people designed to captivate customers looking for what the new brand has to offer: Uniqueness, Sophistication and Performance. The time has come for car lovers to get involved with a new brand that meets their expectations. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in more than 260 specially selected SEAT dealerships all across Europe

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296


Estela Muñoz
Corporate Communications
T / +34 93 708 53 67
M/ +34 696 511 747

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Laia Sanz becomes new CUPRA brand ambassador

Laia Sanz becomes new CUPRA brand ambassador

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Laia Sanz becomes new CUPRA brand ambassador

Laia Sanz becomes new CUPRA brand ambassador

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