Following the speech by the President of SEAT, a round table was held to discuss digital transformation, its impact on human resources and the challenges that arise for the managers of these departments. Participants at the debate included SEAT Vice-president for Human Resources Xavier Ros and executives from EF Education First, Seeliger & Conde, Amrop, Meliá Hotels International, ManpowerGroup and Universum Global.
Xavier Ros discussed the importance of digital transformation in every company, and especially in the automotive industry, “as it simultaneously includes three focus areas: technology, business model and the way of relating with customers.” During his address, the Vice-president of SEAT expressed the main challenges to attract digital talent to the automotive industry and analysed some of the strategies when it comes to recruitment and retention of digital talent. Ros also emphasised some of the projects that SEAT has implemented in order to tackle these challenges, such as “DisrUp, a meeting where young talents that develop knowledge about the future of mobility and propose solutions designed by and for the user.”
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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