seat uk md richard harrison named an outstanding uk leader by autocar

  • SEAT UK’s Richard Harrison takes top award for leadership at the 2018 Autocar Awards
  • Has overseen huge growth for the brand since 2015 appointment
  • SEAT sales up 20% year-on-year

Milton Keynes, 16/05/2018 – SEAT UK managing director Richard Harrison has been named an Outstanding UK Leader by Autocar at this year’s Autocar Awards.

Richard has overseen the launch of some of the most significant SEATs in recent years, notably the first ever SEAT SUV, the Ateca, the latest Ibiza supermini and all-new Arona compact crossover.

No stranger to SEAT prior to his appointment as managing director in 2015, Richard had already spent a decade with the brand in previous roles in global sales and network development.

Richard’s vision for SEAT in the UK has led to one of the most prosperous periods in its history, capturing the attention of the Autocar team to secure the top accolade.

The Autocar Awards is an annual event, celebrating exceptional cars and people in the industry at a ceremony held in Silverstone’s Wing complex.

Commenting on the win, Mark Tisshaw, editor at Autocar said: “Richard Harrison is the man behind one of the industry’s great success stories of recent years.

“His company has fully embraced the growing popularity for SUVs among buyers, while its long-established models are now better than ever.

“SEAT cars are now true class leaders, and our winner has played a key role in boosting brand awareness to tell the buying public how good these cars are.”

Richard commented: “This award is significant for everyone at SEAT. We are extremely fortunate to have a workforce that embodies our brand values and believes in the brilliant cars we build.

“With their support, it’s been possible to surpass all expectations and deliver outstanding results, and I’m looking forward to the very promising period ahead.”

SEAT will continue its largest product offensive to date with the addition of a seven-seat SUV, the Tarraco, later in 2018.

For more information about SEAT, please visit


Notes to editors

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;

Gemma Briggs, Product Affairs Manager
01908 548 069;

Laura Margott, Media Relations Manager
01908 548 078;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

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