new seat ibiza named 'best first car' in parkers new car awards 2018

  • All-new Ibiza adds to its awards haul with ‘Best First Car’ title from Parkers
  • Result based on the preferences of millions of UK car buyers who consult
  • Ibiza acclaimed for its all-round excellence, offering “one of the best drives in the supermini class”

The all-new SEAT Ibiza continues to storm the supermini segment, picking up the honour of “Best First Car” in the Parkers New Car Awards 2018, announced today.

The stylish Spanish newcomer is fast emerging as the benchmark model in a fiercely competitive market, seeing off the new Ford Fiesta in Parkers’ shortlist of cars that are ideal for first-time buyers.

The Parkers review team were instantly impressed by the fifth-generation of SEAT’s iconic model, reporting: “The SEAT Ibiza has grown up. It looks fantastic, has a well-specified interior with genuine space for four, plus a comprehensive selection of frugal engines to choose from. It’s keenly priced and offers one of the best drives in the supermini class.”

Parkers Editor Keith Adams added: “There’s so much about the Ibiza that will make you question why you’d ever want a larger car. It satisfies on many levels and feels so grown up and polished in the process.”

Richard Harrison, SEAT UK Director, said: “The all-new Ibiza is hugely important for SEAT, it’s one of the defining pillars of our fast-growing brand. Winning the Parkers award shows how we’re connecting with customers and giving them a genuinely exciting alternative. This is a car that doesn’t just do the job, it aims for excellence in every aspect – it looks great, it’s fun to drive, it’s well built and loaded with technology, not to mention hard to beat on value and running costs.”


SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

For more information, please contact:

Andy McGregor, Head of Marketing & Press and Public Relations
01908 548 077; 07956 042 400;

Mike Gale, Product Affairs Manager
01908 548 069; 07788 339 722;

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319;

Katie Mardle, Press Fleet Manager
01908 548 364; 07983 537 247;

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The new SEAT Ibiza

The new SEAT Ibiza

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