SEAT UK Fleet has expanded its four-day test drive scheme to include the latest incarnation of its stunning Ibiza for business drivers and fleet decision makers.
The programme provides even greater access to the latest models in the Spanish brand’s portfolio and now includes the spacious, multiple award-winning Ibiza hatchback.
The success of the initiative, previously available on Ateca, New Leon and Alhambra, has resulted in over 1,000 test drives, organised online or via its UK network of Business Centres.
Extending the time available to live with the latest version of the brand’s popular, stylish hatchback, business drivers and decision makers will be able to get under the skin of the award-winning new vehicle, while exploring its quality, unexpected roominess and leading connectivity options.
Peter McDonald, Head of Fleet and Business Sales, commented: “The programme has been a runaway success. We listened to businesses and have huge faith in our products and as a result, it has proved to be extremely popular with user choosers and fleet managers alike.
“As with the Ateca, New Leon, Alhambra and previous Ibiza, the new model can be experienced in a real-world setting, including different roads or even a typical commute or day on the road. We are sure businesses will jump at the chance to try the latest Ibiza.”
With the New Leon and SEAT’s first ever SUV, the Ateca, as well as the recently introduced Ibiza, SEAT UK Fleet is buoyant, having grown fleet sales by 37% in the first half of 2017.
As one of the fastest growing manufacturers in fleet, the brand’s evolution means it is constantly improving its operations and service levels, demonstrated by the introduction of its four-day test drive scheme, Fleet Excellence programme – supporting dealers which sell to businesses – and best ever product line-up.
To book an extended test drive, visit: www.seat.co.uk/fleet/business/4-day-test-drive.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
SEAT Group employs more than 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.
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