new seat ibiza to make uk debut at goodwood festival of speed

  • SEAT Ibiza to make its UK debut at the Goodwood Festival of Speed. Centrepiece of SEAT’s stand, alongside newly launched Leon ST CUPRA 280 and Leon X-PERIENCE
  • 330 PS Leon Cup Racer to storm the Goodwood hill, piloted by champion driver Martin Byford
  • Two racing video simulators and virtual reality headsets set to entertain and enthrall both motorsport and young-spirited stand visitors
  • Moving Motor Show to include New Ibiza, as well as Mii by MANGO and several Leons, including  potent CUPRA 280s in ST and five-door guise

The New Ibiza is set to be a star of this year’s Goodwood Festival of Speed, having been lined up as the centrepiece of SEAT’s stand at the four-day festival (25 to 28 June), fresh from its recent world premiere at the Barcelona motor show.

The Goodwood crowds will have the first opportunity to get up close and personal with the sporty marque’s iconic supermini – which has amassed more than five million sales over the last 30 years. Set for showroom launch in September, the new model has been comprehensively updated to make it even more desirable, boasting enhanced performance and efficiency, improved dynamics and innovative technology. One of its most headline-grabbing features being its seamless connectivity when on the move, in part thanks to the Spanish brand’s recent tie-up with SAMSUNG.

Sharing the limelight with the New Ibiza will be several of the latest additions to SEAT’s UK line-up, including the scorching Leon ST CUPRA 280, the car that’s adding unprecedented pulse-racing performance to the compact estate car market, and the Leon X-PERIENCE, which brings genuine all-road capability to the range for the first time.

SEAT will also be adding to the Festival’s speed and spectacle with the 330PS Leon Cup Racer,  in endurance specification, attacking the famous Goodwood Hill course. Fresh from the latest round in this year’s extended, seven-race SEAT Leon Eurocup series, the track-bred Leon will give a taste of the handling and performance that’s in the brand’s blood-line. At the wheel will be Martin Byford, a past winner in the SEAT CUPRA Cup. A fire-breathing Leon ST CUPRA 280 fitted with a Black Sub8 Performance Pack will also be zipping up the hill in the ‘First Glance’ category.

Under its strapline, ‘Technology to Enjoy’ visitors young and old will be able to pit their wits against each other on two Leon Cup Racer simulators on the SEAT stand. The fastest time on each day securing the winners exclusive SEAT goodies. Topping off its display of motorsport passion will be virtual reality headsets showcasing the brand’s success at the Nürburgring Nordschleife track, or as it is more commonly known, “The Green Hell”. There will also be a thrice-daily chance for stand visitors to soak up the event in exclusive surroundings, through a VIP upgrade competition, giving them access to the SEAT hospitality balcony.

SEAT’s strong Moving Motor Show line-up will include the fashionable Mii by MANGO and five Leons, such as the CUPRA 280 in 5-door and ST guise, plus the four-wheel-drive X-PERIENCE.  A New Ibiza will also be on show throughout the four-day motoring event.

Commenting on its ambitious plans for this year’s high-octane event, SEAT UK’s Chris Stevens, Head of Marketing, said, “We’re delighted to be a part of arguably the country’s largest and most engaging celebration of cars and motorsport. For the New Ibiza to be taking its show bow at this year’s event is a real coup for us, three months ahead of it hitting UK showrooms, and I’m sure that the cars and activities we’ve lined up will not just highlight the breadth and attractiveness of our cars, but also, the substance which underlines our Barcelona style.”

ends

SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in 75 countries. In 2014, SEAT’s invoicing totalled almost 7.5 billion euros, the highest figure it its history, with worldwide sales of 390,500 units.

SEAT Group employs 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic). 

The Spanish multinational also has a Technical Centre, which celebrates its 40th anniversary in 2015. This ‘knowledge hub’, bringing together 900 engineers, aims to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
01908 548 077; 07795 166 422;
juliet.carrington@seatcars.co.uk

Mike Gale, Product Affairs Manager
01908 548 069; mobile: 07788 339 722; email:
mike.gale@seatcars.co.uk

Holly Williams, Media Relations Manager
01908 548 078; 07738 897 319;
holly.williams@seatcars.co.uk

Adrienne Pearson, Press Fleet Executive
01908 548 364; 07908 165 535;
adrienne.pearson@seatcars.co.uk

027/MG/JC

http://www.seatpress.co.uk
http://www.seat-mediacenter.com

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
2

New SEAT Ibiza

New SEAT Ibiza

Media ID: 13357
Medium 3500 x 2329 3.2 MB
Small 1500 x 998 0.7 MB
Large 4928 x 3280 1.7 MB

© 2018 Copyright Seat. Reproduction free for editorial use only.

SEAT Leon ST CUPRA 290

SEAT Leon ST CUPRA 290

Media ID: 13359
Medium 3500 x 2380 4.3 MB
Small 1500 x 1020 1.1 MB
Large 3000 x 2040 3.0 MB

© 2018 Copyright Seat. Reproduction free for editorial use only.