For immediate release
21 October 2011
PUTTING DISABLED YOUNGSTERS IN THE DRIVING SEAT
The successful SEAT Young Driver programme is broadening its appeal still further with the news that it is soon to be made available to disabled youngsters.
By the end of October young wheelchair users aged 11 years and up will be able to take driving lessons with Young Driver.
The lessons, run as usual by fully qualified ADI driving instructors, will take place in new SEAT Ibizas equipped with DSG gearboxes and fitted with hand controls and dual controls.
Lessons will start at Brent Cross,
The move to expand SEAT Young Driver to an even broader audience of potential motorists has been welcomed by Sophie Morgan. The TV presenter and former reality TV contestant on BBC3’s Britain’s Missing Top Model is backing the expansion.
Sophie, 26, was paralysed in a car accident at the age of 18. She said: ‘Having had a road accident shortly after passing my driving test, which left me paralysed for life, I wholeheartedly encourage any initiative aiming to help young drivers be better prepared for the road and, accordingly, lower the chance of accidents.
‘I also support and actively encourage the enabling of other young disabled people to drive. The independence and empowerment of having a driving licence cannot be underestimated and it is fantastic that SEAT and Admiral are providing young disabled people with such a valuable experience.’
SEAT Young Driver, sponsored by insurance giant Admiral, has already delivered more than 25,000 lessons to young people, including those with disabilities such as autism, Asperger’s Syndrome, profound deafness and visual impairment.
The addition of the hand control cars is the achievement of a longstanding ambition of the programme to be as inclusive as possible.
Kim Stanton of SEAT Young Driver said: ‘There is overwhelming evidence that early driving experience cuts accidents among young drivers by 40%, and it is great fun for youngsters. Thanks to the generosity of our sponsors – SEAT and Admiral – we are not only the first young driver programme with a network of nationwide venues but, now, the first to accommodate wheelchair users.’
Young wheelchair users will be able to enjoy exactly the same activities as able-bodied youngsters – learning to steer, accelerate, brake, manoeuvre, reverse and park on Young Driver’s dedicated driver training areas each of which includes roundabouts, junctions, driving and parking zones.
SEAT Young Driver, Driving for the Disabled launches at Brent Cross Shopping Centre on Thursday 27 October. To book a lesson, or for more details, visit www.youngdriver.eu
For more information on SEAT Young Driver, please contact:
Kim Stanton, Young Driver Training Limited
Tel: 0844 371 9010; e-mail: firstname.lastname@example.org
For more information on SEAT please contact:
Mike Orford, Head of Press and Public Relations
Tel: 01908 548077; mob: 07714 392040; e-mail: email@example.com
Scott Fisher, Product Affairs
Tel: 01908 548069; mob: 07738 894706; e-mail: firstname.lastname@example.org
Katherine Nebbitt, Press
Tel: 01908 548078; mob: 07738 895442; e-mail: email@example.com
Adrienne Pearson, Press Administrator
Tel: 01908 548364; email: firstname.lastname@example.org
This news release and illustrations are issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind
I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.